Vausch said:
So, here's a question: Why can't the studios collaborate? Y'know, like they all go "Okay we'll make the movie and divide the gross 3 ways and split the budget 3 ways. Each of us invests 60 to 100 million, each of us is almost guaranteed to get that back and then some".
Oversimplification is now done, let's see how I'm out of touch!
Actually, there's not a whole lot of reason why they can't, other than general unwillingness. Sony doesn't want to have to submit to Marvel Studios' mandates regarding their continuity (and to share more of the profits in order to do so), and Marvel makes money whether or not they make the movie in-studio.
What we'll have to wait and see is whether or not Avengers has raised the expectations of movie-going audiences such that they won't want to see a Marvel movie that DOESN'T take place in the larger universe. In other words, if Amazing Spider-Man fails, we will either see Marvel Studios getting many of their rights back, or Sony and Fox will start actively collaborating.
Of course, there's a chance that Disney will discourage any such collaboration, seeing Sony and Fox as competitors.
So yeah. It's not just about money. It's about whether or not the studios can make MORE money through collaboration and whether or not that extra money is worth sharing IP's (something Disney has never been eager to do).