I don't know how you think GW2 could compete with TESO. TESO has professional customer support.TheComfyChair said:God dammit Bethesda!
You're competing with GW2, a game which offer more updates and more content every month than any other MMO, doesn't have a sub at all, and is by all accounts is doing pretty well for itself.
If you want to shoot yourself in the foot with a .50 cal, at least do it with a less potentially interesting MMO.
How do you compete with that.