The Escapist Presents: Senior Creative Director, EA BioWare Keynote

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Chronologist

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Feb 28, 2010
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So, let's go over what he said in a rough sequence. The following are approximations of his points, and I'm honestly trying to be as neutral as possible. I'll say up-front that I don't agree with this guy, but I will try and be as objective as I can. Yes, he might be trying to be funny, but he also believes what he says, so it's valid.

1) All of you here today are liars, or lazy.

2) Unless you yourself have made a video game, regardless of quality, I have no responsibility to listen to your opinion. As soon as you have made a video game, I must listen to and apologize to you.

3) People get into gaming when everything in their life is done for them by someone else, when they have plenty of time and patience for it (note that he's talking about PLAYING video games, not making them). This is the Golden Age, when you gain an appreciation of gaming and your preference about gaming.

4) Any games you play outside of that golden age you automatically consider rubbish, because you think they are derivative.

5) Young people won't be able to relate to the games that inspired you to be a designer.

6) Your boss will always have been inspired by games outside of your golden age, or games that made the most money.

7) Making a game is like being in love, with all the implications that implies. Mainly, love fuels desire.

8) People express themselves when viewing art in a similar way to expressing themselves in a pub. The artist is the past could not hear what was said when they were not around in the past, in modern times everything is recorded, every piece of criticism is held in stasis indefinitely.

9) Artists are fragile creatures, and fans give them mostly negative feedback on their games.

10) Being hardened against fan feedback is a vital skill, because now you have to listen to it.

11) Outside perspectives about EA (or a country) are invalid becuase they are different from the truth. America isn't warmongering because I haven't seen people like this.

12) Fans commenting online are like drunk people talking in a pub.

13) Talks a bit about iPad games being adapted to show to journalists.

First and foremost, I design videogames. I haven't gotten to the production point, but I'm close. And my video game is not derivative of any game I played during my "golden age" of 8 to 16. It is entirely new and innovative, building mainly on games released AFTER that "golden period" (16-21). I find his insinuation that game designers seek to replicate past nostalgia exclusively an insulting remark.

Second, I think a lot of his analogies are pretty silly. Final Fantasy was a marketed FAILURE, implying that future game designers will want to base their game on its mechanics is stupid, plain and simple. Any prospective game designer worth their salt will research the games upon whose mechanics or themes they wish to draw upon, and draw mainly from successful games.

I think desire is part of making games, but I think there's lots of people that make games that don't have a burning passion for playing games. There's a woman (I forget her name) that works at Bioware for goodness sake who would prefer to skip the combat of Mass Effect 3 and focus on the story.

I think that he doesn't realize that gaming is ENTERTAINMENT. That's why people play it. It's a basic premise that he seems to ignore.

I could write more but...

TL,DR: Paul Barnett's arguments and views are very narrow, unaccommodating, and flawed. He may be a wonderful game designer, but his reasoning and positions are jaded and more than a little insulting.
 

Chairman Miaow

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Nov 18, 2009
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nikki191 said:
i did raise an eye brow at the you can have an opinion but im going to ignore it if you havent made and released a game
I really, really, really hate that piece of idiotic shit kind of attitude.

"Oh, you've never been president or prime minister of a country? Not allowed to comment on politics! Never been pope? Can't talk about religion! Haven't been part of a multi-million dollar company working on AAA games? Can't comment on whether or not games are good!"

It's such a retarded idea. Games are made for the consumers, so the consumers have just as much right to criticise the game as the developers.

Also, I made a game with my dad when I was 6, so can I say something to him? The ME3 ending sucked, Ea's business practices are absolutely shit. How you treat your consumers is appalling.
 

vfn4i83

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Apr 11, 2008
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The funny part is that the examples of good golden age games for his son, were all non EA(all indie). I guess he is aware of his bad work over there.
 

luckshot

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Jul 18, 2008
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ha people on the bioware forums "if you dont want us to buy your games, just say so"

it is starting to feel that way
 

Daedrin

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Apr 17, 2010
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For disclosure reasons, I won't/can't say what industry I am in. But it is in a very creative and technical one. Maybe it's highly egotistical or self-absorbed, but this man has many dead-on points. Until you've poured your soul and skill into a product, then removed all sense of self-decency and pushed it out into the universe, I do not believe you can assume you understand what goes into such a process.

The customer is always right is a phrase created by people in marketing and sales. You are not always right. This is our/my product. If you don't like it or didn't like the idea of it, you should not have bought it. 95% of the time, we are super clear on what you have received and what you were advertised. It's like going into a restaurant, seeing an item contains chilli peppers, then complaining it is too spicy. Yes it is spicy. This is the intended result. It was on the menu. It even has a small pepper indicating it is potentially spicy.

Don't take this the wrong way. Long story short, consumers should be aware of what they are buying. And if they feel betrayed, stop supporting the people that created the product they bought. But this requires responsibility on behalf of the consumers to try to be aware of the product they intend to consume.

Vote with your wallet. Don't like what we did? Don't buy it. We'll try again. If we fail again, we go out of business. Don't complain that all the CoD games are the same, then proceed to buy every single map DLC that contains maps from older games. Don't tell a chef his dish was too salty when the menu says salt cod.
 

Daedrin

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Apr 17, 2010
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Also, as a small addendum; if you read anything Valve has on hiring, being able to ship a product and react a bit to the initial feedback is a KEY part of what they are looking for. Which is a large part of what this man is talking about. Shipping is key.
 

Andrew_C

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Mar 1, 2011
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Have to say WATCH THE WHOLE VIDEO. Yes he says some some controversial stuff about the 2 minute mark. But once you get past that he says some really interesting stuff and some really hilarious stuff about the gaming industry.

Also
Daedrin said:
Don't take this the wrong way. Long story short, consumers should be aware of what they are buying. And if they feel betrayed, stop supporting the people that created the product they bought. But this requires responsibility on behalf of the consumers to try to be aware of the product they intend to consume.

Vote with your wallet. Don't like what we did? Don't buy it. We'll try again. If we fail again, we go out of business. Don't complain that all the CoD games are the same, then proceed to buy every single map DLC that contains maps from older games. Don't tell a chef his dish was too salty when the menu says salt cod.
This is sooo true.
 

paketep

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Jul 14, 2008
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Wow, what a dick. With people like him it's no wonder that EA has been voted worst company in America.

Keep up the good work, guys. I'll give my money to more deserving companies, thank you very much.
 

Wesley Brannock

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Sep 7, 2010
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I know that he doesn't care about gamers opinions but here is an undeniable fact WITHOUT GAMERS VIDEO GAME COMPANIES WILL NOT MAKE ANY MONEY. Yes it's a fact if the " game makers " don't have " gamers " they won't have MONEY. So yes while you live off the royalties / profits of your current game you'll live in a box if YOU try to sell any other games because gamers will remember how you treated them from this game.