Zynga is primarily in this for one reason, and one reason only. To bring more people to the escapist. Primarily, that is what this competition is all about. Bringing new people here so the site can grow....
And if there is one thing Zynga has, it is a lot of people, who are easily addicted to games, and easily pleased by them. Perfect Fanboys, if you will.
Of course the company is going to win, because not only will that attract a bunch of annoying bastards showing up just to say "I know what you are saying...but Zynga won MM!", but it may also make some more idiotic people stay here...and idiots often love to part ways with money.
Zynga really irks all the usuals here because many here don't much care for their games, and look for something deeper in a gaming experience...Others are angry because Zynga has already admitted to less than honest business practices...and many many more hate them because of the idiotic masses who will do what Zynga tells them to do just because they have never been part of a "company experience before".
Perhaps I look too deep, or maybe I am right, and will quickly be banned because the site is watching out for this. Or maybe I'm just paranoid, and am entertaining you by dragging this out. Whatever the reason, I think mine is quite reasonable, and from a business standpoint, quite valid.