Act III of "How to Lose a Customer In Thirty Days" starring EA: The absolute malicious mistreatment of customers.
Like I said, I enjoy NHL 11. It's my favorite game at the time. But there is one extreme flaw to it. The EA Sports Hockey League is an online league in which you can form and join teams. However, much of your time on EASHL with be spent in drop-in games, games where up to 12 random players are split into two teams and play to gain experience. But, if you play NHL 11, you most likely know that it works not even half the time. Most of the attempts to join a drop-in game end in an infinite loading screen. Even those who aren't plagued by this glitch often experience frequent connection drops and bugs.
How does EA respond to this? By doing what every other billion-dollar multinational game company would do? No. Instead, they chose to simply ignore a large percentage of their fan base. They did nothing to solve the problem or to support those affected. EA has even promised those who complained about the problem that they would be contacted personally. All of these people have never received contact.
These are just a couple of examples of this belligerent treatment of customers:
http://forum.ea.com/eaforum/posts/list/0/5150979.page#12420881
http://forum.ea.com/eaforum/posts/list/5320187.page
EA has even started deleting posts of people who try to bring up this topic again. Their excuse for this ridiculous behavior? They stop updating their games because they want to concentrate on the next installment. A billion-dollar company can not afford the time to iron out one small glitch in the newest edition of one of their highest-rated series and employ fascist tactics to avoid the subject. This edges past stupid business sense to the simply evil. This is nothing more than malicious. There is no reasoning behind this besides a simple disregard for the customers who brought them everything. Why EA chooses to do this, I do not know, but I can only hope that someday, EA will come to their senses.