Susan Arendt said:
Nothing at all, so long as you're willing to accept the potential consequences of that decision. As you say, it all boils down to "buyer beware." It's certainly not the consumer's fault that Ubisoft instituted this DRM or that the servers went down, but it is your fault if you put yourself in a position to be affected by it.
Also, I'm a bit confused by one point you made. "We're buying a game, not a car." I just don't follow your point...sure, one purchase is a great deal larger than other, and one is a luxury while the other is a necessity, but a purchase is a purchase, no?
To start with the "game vs car" issue I am going to assume as someone working on this site that you see video games as art, as a form of entertainment or a hobby. A car is a facilitator that serves a practical function. It is a necessity in life so a person SHOULD definitely be informed about their purchase. If you buy any car that you see you really don't have any right to complain when the engine catches on fire or the brake lines trip out and you go crashing into your neighbor's fence, unless of course it was a really shifty salesman.
A video game, no matter how revered does not hold weight to the practical function of an automobile. It is a piece of entertainment and you're going to have to forgive the average person if they did not go online and read months of criticism aimed at DRM. A purchase is a purchase yes, but they are in two completely different leagues. Buying a game does not require the same level of consumer awareness that we have when buying a car.
Now to the first point
A key relationship between a buyer and a seller is that there has to be a certain level of trust between them. In order for the seller to sell a product which has flaws they have to ensure the product will function as best at it can. If the buyer may often still want the product even after they are aware of the risk.
As with the car salesman analogy above, Ubisoft at least in my view are not exactly what you call the "shifty" car salesman. Their name is pretty well known even among non gamers. A lot of the times much of the criticism directed towards a game or company is just empty ranting from the internet (which of course is in abundance). As I said in an earlier post we have a fair right to trust a well established seller even if we are aware of the risk. Of course there has to be a limit to our outrage, but so far as calling us responsible is highly unfair.
In a free market the seller always has an advantageous position. Did you know that when you buy McDonald's, very few people realize how unfairly treated local farmers are or how much they are getting screwed over. When you buy free trade coffee you're essentially supporting the exploitation of South American coffee traders, when you buy Shell brand petrol for your car you just acknowledged the death of protesters in South Africa the company had "neutralized", even when you buy insurance there is a litany of fine print you maybe unaware even if you do your homework. But do we boycott everything? No. We all play the market despite the risks and obvious ethical issues behind the scenes.
First you ask us to boycott and if we still continue to buy that's our own choice and you should respect that. We knew the risks. But when you accept that it's our choice and then Andy come around to say we're 'culprits in this. An accomplice, a cohort, whatever." IS a judgment. One that comes from a highly morally presumptuous position that is contradicting and condescending.
While I appreciate Andy's "balls" to say what he has to say which makes him who he is and quite frankly makes him an interesting read, in this particular case, no I strongly believe that he is wrong to judge us so harshly.