I love the idea of the Starter Box, I think thats very much the way forward for most RPG games; release a cheap basic ruleset system so as to allow your average RPer the chance to grasp his or head noggin around the core concepts and see if they like the system before investing more money into the products that expand upon that knowledge.
Im looking forward to the release (same day as my birthday to boot) and I like to add that I enjoyed this article, great work!