I'm not at all surprised by a lack of Lifetime subs. They've stated in interviews that they have a 10 year plan for TOR, and if they offered lifetime subs at any rate previously done by other MMOs <$200, $300, or $400> They'd lose money on that. Star Wars fans are a dedicated bunch, and I'm sure I'd get enough fun out of the game to justify a lifetime myself, but that won't make them money. Hopefully we'll eventually get the 12 month option for ~$100 or so, but it seems they're intent on making at least $13 a month off every person.
In the end, I've paid more to play games that were MUCH less fun for me than this turned out to be in the Labor Day Beta they held, so I'm glad to have this one already pre-ordered.