GeneralTwinkle said:
Maybe it's just an australian thing
Ah. Therein presumably lies our difference; I'm English, and living in England. As such, I'm constantly bombarded with Olympic advertising from the moment I wake up (putting the news on while I have breakfast - breakfast which likely comes in special Olympic themed packaging - which these days is about 60% Olympic news) and which never goes away throughout the day. Even the detractors are still
talking about the games, be it articles about the waste or the fucked up way we're ceding the IOC whatever they want or the spectacular security fuck-ups or how historically speaking the games does sod all for a country's economy, so that the people who disagree with them or don't want them here are still thrusting them into the national consciousness.
I'm apathetic about the actual events; I feel they're a big waste of money, but I don't resent the people who will actually enjoy them. I resent the fact that it feels like the media and the sponsors and the government are doing their damndest to try and make a largely apathetic nation pretend that we care. The torch went past my house, and it was so cynical (I happened to be sitting by the window) as to be ridiculous. People were issued with flags by organisers, children pushed to the front, and then there was about two hours of convey in front of the actual torch that was nothing more than people with megaphones screaming "BE EXCITED! The torch is coming, there will be cameras, and
so help me god if you don't look happy about it we'll break your fucking face!". The torch went by, the people stood there for a second, then chucked the flags away and went back to what they'd been doing before. I doubt any of them really gave a shit, but the TV had told them it was an important, not-to-be-missed event and so they went.
I got a text from my mother asking if I'd been to see it. When I said no, she told me I'd missed a once-in-a-lifetime experience. Maybe so, but being raped by angry tigers is probably a once-in-a-lifetime experience too and I'm not giving up my lunch break for that.
EDIT: As if to make my point for me, within moments of finishing this post I got an email promoting the "Summer of Sport!" and a variety of Olympic-and-sport themed offers...from my
mobile phone provider. What with there being such a strong link between portable communcation devices and some blokes running in a circle, and all...