Why would someone accept a bribe rather than reveal it and revel in the fame and new-found reputation for integrity?
...Well, why does anyone accept a bribe rather than reveal it, journalist or otherwise? Because they think they won't be believed? Because they think (correctly or otherwise) it's become endemic to their culture and they can't swim upstream alone? Because they worry that by being a whistle-blower they'll burn bridges important to their career?
I don't doubt that it's pretty rare. I also don't doubt that it has happened. I used to read a really crappy game magazine (whose name escapes me and which no longer exists) which clearly gave medium high to high review scores to nearly every product that came across their pages- save exactly one, which they would throw to the wolves. There may not have been direct journalist payment going on there, but I have strong suspicions that somewhere up the chain there were some not-so-subtle conversations going on about ad revenue or the like. Things like the GameSpot/Kane & Lynch debacle paint a similar picture, as do occasions of PR people grumbling that maybe some people won't be getting their early review copies next cycle. There have also been more than a few cases of "Wouldn't you love to be flown down and put up to get an exclusive on our game?" kinds of things. There are plenty of ways to apply pressure that aren't the same as a direct bribe, yet still have a similar effect.
All that said, when a review is crap, I think it's better to point out why the review is crap rather than indulge in unfounded speculation on things happening behind the scenes, and I agree the latter occurs too often. Even if something unseemly is occurring offstage, what will appear in a bad review will be evident in double standards and questionable patterns, which are far easier to call out, anyway. Maybe the reviewer is in the thrall of Game Company X- but it's more damning and far more provable to point out that a similar game from a different publisher, one that got far higher reviews everywhere else, was panned for vague and arbitrary reasons.
And even without out-and-out bribery, I think there's blame to go around.
...Well, why does anyone accept a bribe rather than reveal it, journalist or otherwise? Because they think they won't be believed? Because they think (correctly or otherwise) it's become endemic to their culture and they can't swim upstream alone? Because they worry that by being a whistle-blower they'll burn bridges important to their career?
I don't doubt that it's pretty rare. I also don't doubt that it has happened. I used to read a really crappy game magazine (whose name escapes me and which no longer exists) which clearly gave medium high to high review scores to nearly every product that came across their pages- save exactly one, which they would throw to the wolves. There may not have been direct journalist payment going on there, but I have strong suspicions that somewhere up the chain there were some not-so-subtle conversations going on about ad revenue or the like. Things like the GameSpot/Kane & Lynch debacle paint a similar picture, as do occasions of PR people grumbling that maybe some people won't be getting their early review copies next cycle. There have also been more than a few cases of "Wouldn't you love to be flown down and put up to get an exclusive on our game?" kinds of things. There are plenty of ways to apply pressure that aren't the same as a direct bribe, yet still have a similar effect.
All that said, when a review is crap, I think it's better to point out why the review is crap rather than indulge in unfounded speculation on things happening behind the scenes, and I agree the latter occurs too often. Even if something unseemly is occurring offstage, what will appear in a bad review will be evident in double standards and questionable patterns, which are far easier to call out, anyway. Maybe the reviewer is in the thrall of Game Company X- but it's more damning and far more provable to point out that a similar game from a different publisher, one that got far higher reviews everywhere else, was panned for vague and arbitrary reasons.
And even without out-and-out bribery, I think there's blame to go around.