I personally felt that F.E.A.R 2's atmosphere was a SHIT TON better than the first. The thing is, the atmosphere wasn't really focusing on being scary but rather desolate.
I'm not sure how this is going to end up. I want it to succeed. Obviously everyone is going to think it's not scary and that it sucks. It's a mainstream game. Oh, and a god damn trailer you're not playing. Pretty much anything mainstream that focuses on horror is flooded with "This isn't scary." That's fine, what ever. But people really ruin things for themselves by focusing so much on the "being scared" aspect. If you dwell on it, you definitely won't be scared! Just let it come.
That being said, I think the bed thing and the cradle are a great step in the right direction. That's actually atmosphere and, I think, creepy as fuck. Did I shake watching this thing? No. But if you do at any horror game or movie, your constitution is pretty low to begin with. Pretty much the only fear most will get a reaction from is jump scares. Oh, but I forgot, those aren't scary. By definition they are (fright or flight response) if you get a reaction, but no one will admit that.
Atmosphere is great in horror games and movies. The problem is, actual fear won't really derive from it on its own merit. Now, don't get me wrong, there are other types of scares that can be done well and REALLY rely on atmosphere. But, the reaction will never be as great as an unexpected jump scare. The resonating fear, however, won't last as long. I think being scared in a game or movie really relies on personal phobias and your current mood. Forget your playing and judging a game. Feel like your the actual character and in danger. The thing is, if the game is great, this becomes a whole lot easier. Here's to hoping F.3.A.R. is one of those games.
By the way, yes the name is stupid. I could of swore I heard them say they were going to change it. They changed F.E.A.R. 2's name pretty close to launch date, so it's still possible. Also, I miss Monolith, but at least they are still collaborating with Day 1.