Hi folks - My name is Tina, and I work at Snowblind Studios (Developers of The Lord of the Rings: War in the North). I wanted to pop in to see if anyone had any questions I could answer, or comments you wanted me to have to take back to the team.
A few things to get you started.
1) You guys were absolutely right that this is not part of The Lord of the Rings Online. The MMO team over at Turbine are extremely talented (and great people) but we are working on a Console/PC 3 player co-op Action RPG.
2) Who are we? Snowblind is the team that brought you Baldur's Gate: Dark Alliance and Champions of Norrath. Our focus has always been on co-operative gameplay, especially in the Action RPG setting.
3) We take working in The Lord of the Rings universe very seriously, which is why you see characters like Elladan, Elrohir, The Great Eagles, and Radagast making an appearance. We are working within an expanded story, this is true, but there is precedent in the novels for this. While there were great battles occurring in the South, the North was no different. Sauron had generals stationed in many locations. There was careful crafting (and a partnership with The Lord of the Rings licenseholders) that we hope will shine through.
4) A bit about our gameplay: As noted, we are a three player co-op experience. The entire campaign is co-op, but if you don't have a friend on hand, you can either connect with other players online or allow the AI to stand in. We support couch/online/LAN(Systemlink) play on the consoles, so for example, I can play with one friend on the couch and connect to a third online if I would like to. Also, you can't call upon Beleram (one of the Great Eagles) all the time, although as noted he can take down a group of Orcs pretty well.
I'm happy to answer any questions you've got, whether they be about Middle-earth adaptation, the co-op, the loot, the gameplay...whatever. Just let me know how I can help.
-Tina