Character artist designs a female protagonist. Doesn't want to be too juvenile so puts her in a cool armored Tank top.
Boss looks at concept art and says "Hmmm.....Boobs?" and proceeds to literally cut a provocative hole in her dress to show a bit of cleavage. Concept artist sighs.
I don't wanna sound like a feminist whiner. There's nothing wrong with showing cleavage.....but don't make it so damn obvious. It's basically Screaming to the community "Look at what you're thirst for boobage has made us do? Are you happy now?"