This is the sort of AD campaign I just can't get behind. Whether it's Mac vs PC or flavor of the month vs WoW. The antagonist usually just comes off like an asshole. What drives me nuts is that some people can't even recognize when it's happening. "lolz WoWcakes, we stole all ur subs." might just be the most mature thing I've ever heard said by a bunch of game developers I would assume would like to be taken seriously.
First of all they are way to late to catch that bandwagon to mediocrity, I'm pretty sure most people don't care about WoW anymore. WoW is. Whether or not it can continue to succeed or collapse under it's own weight is completely up to it. However I don't think any MMO trying to kill WoW has ever been so blatant about it.
Secondly, their game isn't great. It's good enough, but it doesn't do a thing I haven't seen a million times before. The rifts are exactly the same as Public Quests from Warhammer Online and while the Invasions may be new and exciting the first time, it gets old and tired by about the third time and annoying on the fourth time when all of the npc's are dead and nobody has taken care of this invasion thing yet. At that point it becomes a hindrance and in turn becomes a job. Because you need to get it taken care of before it gets in the way of everything else you are trying to do.
The soul system, for me personally, is just confusing. Maybe it is because I did play WoW for a while that I expected that you needed to go about it a certain way to get the most benefit out of it. When I ask a friend of mine he just says "Pick whatever souls you want and level whichever ones you want at random." So it's, "Okay, I pick three skill tree's and just level the one that I wanted initially anyway." Great, so what the hell was the point of that? Do they become more viable at later levels when you max out one tree? Well if that's the case why don't you give them to me then so I'm not confused as hell about it. I get no feeling of progression when I'm stuck at the bottom tier of three different skill tree's for thirty levels. For me, that's what an MMO is all about, that feeling of progression. Getting stronger, getting more powerful spells or more bad ass weapons or... You know what this is turning into a Rift review.
Point is, Trion needs to grow up and play off of it's own merits. WoW is pretty good. Maybe pretty old. I can safely say it's time for something new. So why doesn't Trion try putting something new out there before it starts opening it's mouth.