Truly Failed Advertising

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loc978

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Atmos Duality said:
I'm pretty sure it wasn't drugs, but the results of self-lobotomy.
Of their entire marketing dept.
...and here I thought that was a prerequisite of any job in marketing...

OT: any commercial with a massive volume jump. Making your potential customers dive for the mute button to save their eardrums is not an ingratiating policy.
 

Blitzwarp

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Sassafrass said:
"HI, I'M BARRY SCOTT AND THIS IS CILLIT BANG!!!"
"GO COMPAAAAAAAAAAAAAAAAAAAAARE!!!"

I will not link any videos as anyone who lives in Britain will remember how terrible Barry Scott was and how horrible the gocompare ads are.

As for online ads, uh...spell-checker adverts in a thread that had a few spelling mistakes? I've not run into many bad online ads, really. :p
Oh god. The GO COMPAAARE adverts. Just. Nggggh. It's one reason as to why the only show I watch on ITV any more is Primeval, and even then you get the damn thing four times in an hour.

As for my own experience with bad adverts, how about any perfume advert at all, ever? Lots of mute Barbies and Kens strutting around weird worlds that seem to be made entirely of anorexia and lens filters. Pointless. :|
 

Littaly

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The Dante's Inferno marketing campaign comes to mind. Final Fantasy XIII was a mess too, a "trailer" featuring 10 minutes on gameplay and cutscenes ripped out of context is not gonna get anyone (especially the western audiences that Square is after) pumped for a game, it's just gonna leave them scratching their head.
 

Midnight Crossroads

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-Progressive commercials. Get that ***** Flo off the TV. She's not funny. She never was funny.
-Quizno's commercials. We get it, you have more meat on your subs, but I think you're missing the point as to why people go to Subways to buy the six inch turkey on wheat with lettuce. Also, those lame attempts at humor with the cats and talking subs make me hate your corporation.
-Firehouse Subs. "If a fireman says it's good, it's good."
-"Obviously not gamer girl trying to hard using cheap sex appeal to sell your crappy video game."
-Rehashed adds that are the same word for word by state, but change the names to a local store.
-Commercials which try to grab my attention by increasing the audio's volume. Fuck that. If your commercial is so loud it forces me to look at in anger, I don't care if you're advertising the second coming of Jesus Christ.

Commercials usually just plain suck. As a general rule of thumb, leave humor out of the commercials. It's amazing when it works, but when it fails, and it will 9 times out of 10, it convinces me to never again consider your product. If it can't stand on its own merits, and you have to cover it up with cheap gimmicks, you need to spend less money in advertising.
 

Okuu_Fusion

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Carls Jr's "Don't bother me, I'm eating" ads...

They piss me off so much... It just shows some one eating really slowly, and theres likely a mic in the hamburger because you can hear every bite of the actors cow-like chewing...
 

lokun489

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loc978 said:
Atmos Duality said:
I'm pretty sure it wasn't drugs, but the results of self-lobotomy.
Of their entire marketing dept.
...and here I thought that was a prerequisite of any job in marketing...

OT: any commercial with a massive volume jump. Making your potential customers dive for the mute button to save their eardrums is not an ingratiating policy.
fun fact: that's illegal.
 

Soviet Heavy

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Jan 22, 2010
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There was one Tide Commercial a few years ago.

WASH WITH COLD WATER, MORE MONEY IN YOUR POCKET!

Now, imagine that playing every other commercial in EVERY commercial break, and you'll understand why I hate it.
 

Canadamus Prime

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Jun 17, 2009
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I'd have to say those Dead Space 2 ads. Are they trying to provoke those anti-video game lobbyists? And just who are they marketing that to anyway? The rebellious teenager with fake ID and large amounts of disposable income demographic? I was unaware that was such a large market.
 

Jazzyjazz2323

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KissofKetchup said:
The goddamn ads for WoW Cataclysm. They went on for waaay to long (A whole month if I remember correctly.) I'm not going to get into how much I don't like WoW, but even if I did, I would have still been annoyed with the fact that the campaign went on for a whole freaking month. Everybody who already played WoW I'm sure was already aware of the fact that it was coming out and may have already bought it. It just seemed like beating a dead horse to me
Jesus christ yes,I'm a hardcore wow player and even I thought it was fucking stupid.I get it I already pre-ordered your damn game and probably 75% of the wow player base as well cut your shit with your fucking ads.
 

Worgen

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Whatever, just wash your hands.
these insurance Id Im seen all over about saving money and talking to your neighbors about insurance. I think its state farm, its got people saying "I just saved 5 cents by not buying a candy bar" and stupid stuff like that, the worse one says "its good that you can trust people and state farm is counting on it" (if that is the company) the reason that is the worst is because you dont have insurance because you can trust people, you have it because you cant
 

archvile93

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loc978 said:
Atmos Duality said:
I'm pretty sure it wasn't drugs, but the results of self-lobotomy.
Of their entire marketing dept.
...and here I thought that was a prerequisite of any job in marketing...

OT: any commercial with a massive volume jump. Making your potential customers dive for the mute button to save their eardrums is not an ingratiating policy.
I think that's against the law now.

Those old PS3 ads, you know the ones.
 

Kadoodle

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Oh goodness, the hunted demons forge ads and the cataclysm ads were excruciating, as were the slim jim ads.


In regard to the soap dispenser ad, it always pissed me off because it doesn't matter how germy your soap pump is if you are dispensing SOAP for goodness sakes. SOAP, FOR CLEANING GERMS.
 

Thaliur

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Jan 3, 2008
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The new Baby Born campaign...

I was happily watching cartoons, until commercials started and one of those physical incorporations of the Uncanny Vally said in a threatening monotone voice "Mama".
These ads are truly terrifying and I can't imagine anyone buying one of the dolls because of the ads.

Then again, it might be an attempt at population control by making children afraid of babies.
 

loc978

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lokun489 said:
fun fact: that's illegal.
archvile93 said:
I think that's against the law now.
I don't suppose there's somewhere I can report those who break that particular law, is there?
...or does it not apply to the internet? I don't actually watch TV, I only watch a few TV shows online.
 

brodie21

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the ads on satellite radio. why, when i am listening to a replay of the day's morning talk show do i have to sit through ten minutes of commercials when I AM PAYING FOR THE FUCKING SATELLITE RADIO SERVICE!?!??!?! i would understand if it was live and the hosts had to go take a shit, but seriously, its recorded, its the replay im listening to. and there are these stupid ads for coin collecting and fucking ordering sex toys online. seriously? what kind of fan base do you think you have that they will be interested in sex toys AND coin collecting? also, apparently the company is losing money because they are paying oprah a bajillion dollars to do an hour of radio a month. WHY??
 

Insane_Foxx

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May 22, 2009
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man those old spice ones are awesome

but no... a failed ad campaign would be this - http://www.youtube.com/watch?v=aZrks-BPeLQ again a Quiznos but.. wow.. fail, how bad? they wanted to do those for a while, but quickly quit after putting this one out.
 

freakydan

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I remember reading a few years back that Gerber baby food tried to expand to some underdeveloped African nation without changing their trademark packaging, with the Gerber baby. When sales proved to be, shall we say, dismal, they decided to do some research. Turns out that illiteracy was so prevalent in this nation that it was standard practice to include a picture of whatever food was in you jar, can, etc. on the label. So canned peaches would have a picture of peaches on the label, beans would have a picture of beans on the label, and when people came across these jars of mush with a picture of a baby on the front...well, assumptions were made...
 

DaJoW

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Aug 17, 2010
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Not from the US so only know about it from the Internet, but still. Don't think I know of any really annoying Swedish ads.
 

Ubermetalhed

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This is merely my opinion but the new Dead Space 2 'Your mum will hate it so the game must be good' advert is a bit of a fail. I get the joke and how funny it is to put these conservative mothers in front of the game but then again the whole marketing idea doesn't make sense in terms of target audience.

The whole idea of a parent thinking something is truly awful and consequently their offspring then thinking it is cool seems to be something you would associate with younger kids.

This is an 18 rated game, at that age it doesn't really matter what their parents think and why would said 18+ person ever consider their parents opinions before buying it. So who is the target audience for the advert?

I find it bizarre, it seems to address people who aren't old enough to play it. Is it a way to get more sales from underage kids? Anyway I'm speculating it's just the whole advert just didn't sit right with me.