Its not just the DRM to me. Its the whole mind-boogling corporate logic behind it.
Virtually all the games in my library are second hand. From ten games and my second NES to to Mass Effect 3 about ninety percent of the games I have in my house were bought, borrowed, or gifted second-or-third generation hand-me-downs from friends and family (and the occasional pawn-shop *cough* EB games *cough*). I like having and playing my little collection of "the good ones".
Now, Steam and other account-specific DRM has changed all of that. I haven't PURCHASED a game in two years (Got Borderlands for Chistmas) and my friends can no longer entice me into buying a game by loaning it to me for the week-end.
Meanwhile, I'm spending all my time instead playing Minecraft, League of Legends, and Planetside 2 with those same buddies and I don't have to pay a cent to do it. Hell, when I bought Minecraft it was 15 bucks with free updates for life!
So why exactly should I take a risk and pay 70 bucks for any of the DRM-laden online-only crap that Ubisoft and other companies spew out when I have a libary of a couple-hundred old games and an entire indie-game scene in the middle of a renaissance that offers high-quality gaming experiences with little-or-no DRM and less hardware overhead for my toaster of a PC?
Its almost entertaining to see how many times Ubisoft can shoot themselves in the foot before they finally fall over and die. Its almost as bad as watching Sierra bury even more great original content alive under a sea of copyright lawyers and bureaucratese.