Ubisoft: Only Triple-A Games Are Profitable

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Sebenko

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Dec 23, 2008
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Imbechile said:
Erm, what makes a game triple A ? A sequel to a sucessfull game or ?
As far as I can tell, being un-memorable and getting stupider every instalment.

Hopefully M&B and STALKER are profitable. And that Ubiso- oh, they said it. Of course they're wrong. Is it really Ad Hominem when they really are always wrong?
 

Delusibeta

Reachin' out...
Mar 7, 2010
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Considering they're publishing TrackMania 2, it'll be safe to say that Alain Corre's talking out of his arse. It's the DRM wot did it, you fools!
 

Derelict Frog

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Jun 7, 2010
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josemlopes said:
I would understand if it was Rockstar or Valve saying this but Ubisoft? What about Ghost Recon Advanced Warfighter or HAWX, those surely arent triple A
Maybe I'm just a Rockstar fanboy; but other than the huge GTA franchise most of R*'s other games have been pretty original. They do have some other big franchises like Max Payne - but a Max Payne game hasn't been released for 7 years; and Red Dead Redemption is pretty different from Red Dead Revolver (other than settings and some mechanics).

Valve too seem to come up with original titles on the whole, but with the whole Left 4 Dead 2 thing seem to be going the way of cashing in the bucks on a profitable franchise.

Ubisoft, however, seem to be the prime example of a company focusing on a few big franchises specifically (Assassin's Creed, Prince of Persia, Splinter Cell). Blizzard too. All Blizzard seem to work on now is Warcraft and Starcraft.
 

vxicepickxv

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Sep 28, 2008
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Dany Rioux said:
Portal was a tentative step into a new gameplay mode...
Umm, portal was actually just the best damn college thesis ever written. The fact that it got picked up and then turned into a game with a solid concept behind it, and a mechanic already written for it helped to reduce overhead, creation, concept and overall cost.

When it comes to cheap, I think of companies like Armor games and their ilk. We make flash games you can play for free and put up ads. Come play them here.

Not AAA, but not devoid of profit. It's in the black, so it's not bad.
 

Michael Ellis

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Jul 12, 2010
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I can't blame them. Gamers, especially PC gamers, are not too keen on actually buying the games they want to play. Experimentation can be disastorous when faced with a crowd as lowly and unintelligent as gamers...
 

Jared

The British Paladin
Jul 14, 2009
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So we can only expect constant remakes and sequels? People need to take more chances - Borderlands did and it was fantastic!
 

theaceplaya

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Jul 20, 2009
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I think triple A games are only profitable because they're usually the only ones that are marketed well.
 

teknoarcanist

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Jun 9, 2008
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Once again the gaming industry engages in a lovely little self-fulfilling prophecy. So Ubisoft is focusing on their core franchises. Read: we're still going to produce a bunch of other shit, but there won't be as much time and attention in it. So sales will suffer, so they'll hold it up and say, "Look, see, Other Shit doesn't sell!"

And I find it interesting that they think non-triple-A games don't make money given the lucrative summer season XBLA just had. And didn't they just make a bunch of money on Scott Pilgrim?
 

Fearzone

Boyz! Boyz! Boyz!
Dec 3, 2008
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Alain Corre got everything exactly right...

...he just got it backwards.

This is a desperate attempt to keep investment money coming.
 

veloper

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Jan 20, 2009
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Plants vs Zombies
Farmville
the Sims

Modest production value casual stuff can move tons of units.
 

Dioxide20

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Akalistos said:
...And i do believe you can't make 50 Assassin's Creeds and Prince of Percia, even if Blizzard still survive on Warcraft and Starcraft.
Blizzard has not made 50 Starcrafts, and its been 10 years since the original, they certainly aren't milking the franchise for all it's worth. Warcraft series had more games, but went a completely different route with WOW, it took the world of their beloved RTS game and turned it into the greatest MMO on the market.
 

Tetsuhara

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May 12, 2010
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One of the things I find the most interesting about this article is the comment of how this has changed in the last 18 months. Wait, so smaller-scale or less expensively produced games were profitable before, but now they're not?

Clearly that's not the case, so I think the real issue here is that most of these producers tend to calculate the profitability of a game the same way Hollywood does. Case in point:

http://www.slashfilm.com/2010/07/06/insane-studio-accounting-warner-bros-claims-167-million-loss-over-harry-potter-and-the-order-of-the-phoenix/

What it comes down to is that for a company like Ubisoft, even if they make a game for less then one million and it makes 8 digits in revenue, like Galactic Civilizations II did for Stardock, it's just not enough money to interest them.

And when they make a game that has a budget approaching the 100 million mark, to them it's not going to be 'profitable' unless it breaks the half a billion level. So they'd rather bank it all on trying to make the big bucks using supposedly proven franchises rather then waste time and resources on developing on smaller scale products that won't excite investors or the Board of Directors.
 

poiuppx

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Nov 17, 2009
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Say, uh, Ubisoft? How much did it cost you to make the Scott Pilgrim Vs. The World game? And on that note, how much has one of the few GOOD licensed games on the market, in turn, made you only about a month or so into its released existence? Just saying.
 

KwaggaDan

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Feb 13, 2010
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ma55ter_fett said:
Maybe the reason their games sell so badly is the a** rapeing DRM they ship with their games.

also farcry 2... once again with feeling

DAMN THEE UBISOFT!

DAMN YOU ALL TO HELL!
This quote is so beautiful I'd write poetry for it...
 

Vzzdak

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May 7, 2010
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Imbechile said:
Erm, what makes a game triple A ? A sequel to a sucessfull game or ?
I think they're referring to the amount of money budgeted for the game, though they're using "AAA" as a means to impress investors. I'm not sure if there is a common rule of thumb for gaming industry, though you could draw an analogy with A-budget and B-budget films, where 'A' represents a high budgeted film, and a B-film is comparatively cheap on a shoe string budget. Good examples can be found by searching "film budgeting" on Wikipedia.