Valve Says Ad Agencies Are "Worthless," Going it Alone for Portal 2

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Jamous

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Apr 14, 2009
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This is going to be very interesting. Looking forward to seeing what they end up doing! :D
 

slightly evil

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Feb 18, 2010
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Just use shots of gameplay and a little of GLaDOS's trademark brand of crazy.
I garantee, anyone even vaguley interested will take note if it's anything as good as the first one. Advertising is bullshit, you cant show what a purfume smells like, or how a car drives. But you can show some awesome advanced portal techniques.
Valve will do well at this, I still cant watch the trailer without getting excited.
 

Racecarlock

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Jul 10, 2010
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Good for valve. A marketing agency would promptly stick chell in a bikini, zoom in on her tits, put it on a poster, then make a beach volleyball ad of that, then they'd stick in portal gun dildo references or something. On a similar note, fuck you EA marketing department.
 

Twilight_guy

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Nov 24, 2008
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Bah. Ads don't sell games, word of mouth sells games. Getting mentioned by a website or by the gaming public sells more games then advertising does and colors people's opinions better.
 

ThatDaveDude1

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Feb 7, 2011
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Calico93 said:
Good.
High five to Valve !

Really hope the PS3 version isnt as unplayable as the first Portal.
Quite the opposite, actually. According to Newell the PS3 version will be the best of all.
 

Calico93

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Jul 31, 2010
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ThatDaveDude1 said:
Calico93 said:
Good.
High five to Valve !

Really hope the PS3 version isnt as unplayable as the first Portal.
Quite the opposite, actually. According to Newell the PS3 version will be the best of all.
Wow ! great ! I did not know that thanks !
 

Bags159

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Mar 11, 2011
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I expect nothing but ad-awesomeness from the developers who brought us the "Meet the Team" video series.

Ivan Torres said:
T said:
What I'm curious to see is the failed pitches by the ad agencies. I want to know how far off mark they made them.
They were probably going to say "Your father will be unable to solve it!"
Haha.
 

gigastar

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Sep 13, 2010
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Well, i cant say anything other than i agree.

The last TV advert for a game i saw was for Dead Space 2. Natrually all the gorey parts were carefully stepped around and even then it showed not much more than 10 seconds of gameplay out of 20.
 

ClaytronJames

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Mar 16, 2011
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Does Valve even need an ad agency? Even if you don't like their games for whatever reason, you kind of can't help but see everywhere when they have a new game in development
 

beema

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Aug 19, 2009
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Yeah I generally hate video game Tv commercials. Well, to be fair I generally hate all TV commercials.

Has anybody noticed that on Comedy Central more than anywhere else they spam video game ads? Especially during shows like South Park. I've seen commercial breaks during South Park where 5/6 ads are for video games. Sometimes they show the same ad for the same game twice in one break.
 

SyphonX

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Mar 22, 2009
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I've noticed ad agencies are not creative, and only serve one purpose. When a company enlists an agency for advertisements, they're not asking for creativity, they're paying for "rights" to have the generic cookie-cutter ad.

You've seen it, you know what I'm talking about. Especially movies, that use the same formula for previews. People buy what they're familiar with, and what's popular. So when someone purchases "rights" to have the generic advertisement, they're basically just saying, we want to be generic and uninspired, and by buying 'Generic Ad Formula A', we will have guaranteed sales with the robotic consumer public.