Lord_Jaroh said:
With the limited choices that you have, how do you expect a quality response? What if someone likes Desktop Tower Defense, Rock Band, God of War, Diablo II, and Guild Wars equally as well? Those are a wide variety of games to have to pigeonhole into your "favorites" list. As well, with no space for comments, you don't take into account reasons someone may have chosen a specific choice.
For example, I picked that DLC wouldn't influence my decision to buy a game. I also don't own a 360. So that says that I am not willing to buy a game for $500...what reasonable person would? Also, if you are looking at DLC as bonus content that you can withold from the initial game to make more money later, I will also look upon that negatively, and maybe not purchase it.
You also had a question in there would a person buy a physical or digital copy for the same price? I think that is probably one of the silliest questions I've heard in a while. Why would I pay more money for less product?
You have valid points. I'll start with the survey itself and the quality responses. I started with a better survey on facebook, thinking i could get the number of responses I needed. The refusal rate was 99% (I got six total responses over a week's time). So in order to remedy this, I went to surveymonkey to do an automated survey. Unfortunately, the free account (I am a poor college student and can't really afford any of the more premium services) limits you to ten questions. I tried as best I could to put up the best possible questions and format them as best I could.
I can agree that they limit and pigeonhole people into ranking one over the other (which, for our purposes, is called forced ranking). This was done so that I didn't get a result that showed that I should create some sort of Rock Band-WOW-COD4 demon child that wouldn't be feasible to make. I put the "most favorite" (and yes I can agree that my wording sucks) on there to try to show I was doing a forced ranking. I had the pick which ones you play to show if there was any lack of interest in any genre. If I had put "point-and-click action adventure" games on the ranking list, most people would probably have put that at the bottom. But who's to say anyone really plays those any more (or any other genre for that matter)? It wouldn't have done me any good to have a ranking system without knowing if people even play the games they are ranking.
The DLC question referred to things like GTA 4, where the expansion was released for the 360 exclusively. For the purposes of my class, its very relevant. Also, lets say that the Fallout 3 expansions had been limited to only one platform, that could have drastically effected which version sold the best.
They download/physical copy questions refer to things like steam where, at least when they are new, they are the same price. Our secondary research showed that there is a trend towards downloading a game more than buying a physical copy. Yes, I know and agree that its dumb to just download a game if you can go out and buy a physical copy for the same price, but this research is for making and marketing the game. When the company finds out that the strategy is dumb, they would have to reassess their strategy and it is (for my purposes) no longer a marketing problem and becomes a management problem (however, in my report I will make a note that there are people that would rather have a physical copy than to download it and risk things like hard drive crash)
The bottom line is I know its not the greatest survey, but for my purposes, it will work. This survey has only been up for about 13 hours (as of this writing) and I've already had 11 more responses then I did with a week for a better survey. With the survey being available to a wider audience, I need the automation to keep track of everything. I just have to conform to what the service will let me do.
If you filled out the survey, I sincerely thank you, since it really does help. And if you didn't, I still thank you because I'll make a note about your comments in the report (yes I too wish I could have had an additional comments question [I did on the other one, but no one filled it out]) and I can understand not wanting to fill it out because it isn't the greatest survey. But seriously, thank you for your time. I really appreciate it.
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