Wait wait wait, what is this about graphic novels? Is that term frowned upon? Since when, and why did no-one tell me?
To play devils advocate, I only ever buy Graphic novels. Or should I say trade paperbacks? Why? Well, for a start, 'comics' are individually expensive and they're also flimsy. I'd much rather have a sturdy book - more often than not containing a full story arc, which I can store easily on a shelf.
Also - and this ties in, I believe, with what the OP is saying - there is such a negative connotation with the term 'comic book'. Well, ok, maybe not 'negative' as such, but its more of... 'a kids thing'. Not saying its right, but there you go.
While I don't disagree that the term 'video game' is now somewhat outdated - its so much easier to say than Interactive Entertainment Media, which is what I would pesonally consider (some of) them to be.