Ino is constantly thinking about boys and hopes that dieting to lose weight will make her more attractive to them. Ino can also be very confident, kind, and outspoken, not afraid to speak her mind, and sometimes suggests that Chôji should lose weight. She is attracted to Sasuke, but her reasons for that attraction, apart from Sasuke being a popular student and the best in his class, are unknown. She is described as relatively cheerful.
In her team, Ino tends to boss the others around, though she clearly cares for them, as shown by her relief when Chôji survived near fatal injuries. Shikamaru, despite thinking of most girls as "troublesome", typically offers no resistance, being unwilling to deal with how she reacts if she is unable to have her way. Asuma recognized the control she has over the others, and, while dying, told her to look after Chôji and Shikamaru, and ensure that they didn't get into trouble.[5]
Ino has shown to possess a great level of intelligence and perception; this was proven when she was in the Chûnin Exams and cleverly used her hair to make a chakra rope to bind Sakura, also a fact that she was the top graduating in the academy tied with Sasuke and Shino, and in the Konoha 11 filler arc, she was able to tell a person's occupation by glancing at the condition of their hands. Also, during Pain's invasion, she was able to conclude that Pain's real body must be around the village for his technique to work, since it was similar to her clan's.