Because it is a gimmick(at least for now). It adds nothing to the movie. In fact it can take away from the movie because the effects are distracting from everything else. Worse yet most of the 3D out right now is cheap 3D what lowers the quality of the movie, and it makes the cost of go up way too far. Worst part: people are buying into it. 3D needs to add something to the movie. A good movie would need to be a great movie in 3D. That isn't the case at the moment. Maybe it will when the technology gets better, but I doubt it.
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