Why are commericals so effing weird nowadays?

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Asita

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Really? We're having a discussion about the weirdness of ads and there's no mention of the FedEx ad devoted to the concept?


More to the point, Advertisements as a rule have a terrible lot in life. They're the things that interrupt what you're really interested in, after all. The people behind them know that they have to fight for your attention even before trying to market their product to you (and then they have to make sure that you remember that product). Amusingly enough, this thread asking "why" actually aptly demonstrates the effectiveness of the tactic. You remembered the commercial, you remembered the product and then you helped to give them additional publicity through talking about them. From an exposure angle, that's a job well done right there.
 

Vicarious Reality

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I saw an ad on my moms muted TV a while ago which consisted of some emo teen working in a cafe and some big corporate bossman came in and somehow he got infected by the teens terrible highlighted forward hanging hairstyle which he then proceded to give to everyone at his workplace and some other places

It was an ad for a lottery i think... i doubt i would have understood it with sound
 

Dr. Thrax

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What about the recent ads that Fiat has done?
They make no bloody sense at all, though I do realize that them being strange and confusing as fuck makes them memorable, it's still.... Fucking strange.
 

Vault101

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shootthebandit said:
If you want some good adverts check out the IRN BRU adverts. IRN BRU is a soft drink in scotland but its popularity is growing worldwide and their adverts are genuinely funny
]
I love IRN BRU

....too bad its sooo sugary and terrible
 

SD-Fiend

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V4Viewtiful said:
It's Psychology, it's like the reason most ads are aimed at women.
Heh. Target Women:
Commercials have always been weird.
I always think it's hilarious when they make they problem a literal thing.
 

SD-Fiend

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I know this might sound a little odd but I wish I could find a site where I could watch commercials when I wanted to. I find some really funny commercials that I only see or hear once and then never again like a series of Febreze commercials for car clips I heard months ago. they were advertising the bad smells you get from Gyms and burger stands before getting to the real commercial.
 

Hannabella Doe

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I just guessing here but I find that many are trying to emulate the success of the Old Spice Guy, especially since a lot of companies see that many are talking about those ads; but the problem is that many forget the charm that the Old Spice Guy had (even old spice is going down that path.) Yes I know that there were weird commercials before the introduction of the old spice guy, but after he appeared; I found that there were more weird commercials (but again it's just a guess on my half.)
 

shootthebandit

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Vault101 said:
shootthebandit said:
If you want some good adverts check out the IRN BRU adverts. IRN BRU is a soft drink in scotland but its popularity is growing worldwide and their adverts are genuinely funny
]
I love IRN BRU

....too bad its sooo sugary and terrible
IRN BRU is amazing its basically a mixture of sugar, water and chemicals.

Little known fact that scotland is amongst one of only a few countries were coca cola isnt the most commercially successful drink. IRN BRU sells way more units and you can even get it in mcdonalds and burgerking etc
 

Twintix

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Vicarious Reality said:
I saw an ad on my moms muted TV a while ago which consisted of some emo teen working in a cafe and some big corporate bossman came in and somehow he got infected by the teens terrible highlighted forward hanging hairstyle which he then proceded to give to everyone at his workplace and some other places

It was an ad for a lottery i think... i doubt i would have understood it with sound
It was for a lottery, yes. The concept is that this boy has gotten a haircut, and one of the employees jokingly says " Did you win the lottery?". The commercial then states that if this boy had, in fact, won the lottery, he'd been able to afford to give everyone in the domain a haircut, even their dogs.

Have you seen the one with the hot dogs? It's actually kinda funny.

OT: Yep, the point of commercials is to grab your attention. Some companies choose to make a bizarre ad, while some purposely choose to make ads that are so bad that they piss you off. In the world of marketing, all attention is good attention.
 

TheIceQueen

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I am left wondering how old you are or if you paid any attention to the shit you watched as a kid. Like, does no one remember, for example, the genuinely horrifying gushers commercials in the 90's or the kool aid jar man thing that burst his way through walls?

Commercials have always been weird. You're just old enough to start noticing these things better.
 

Erttheking

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I love commercials like this. They're so dumb that they tend to be funny. Most commercials are just boring. I love when they are hilarious commercials, whatever gets a laugh out of me, I may even buy, but I doubt it.
 

Someone Depressing

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My say probably won't matter here, because I'm Britainese, but...

Our ads are horrible, worse than yours by a long shot. When they're not about horrible actors being the vehicles for overpriced washing machine tablet manafacturers to have passive aggresive shouting matches with each others, with the unfortunate side effect of convincing people to buy stuff that makes all of their food taste like cheap perfume, then they're cheesy if they weren't already, and about things nobody cares about.

Though I do remember a smoking PSA that looked like a baby was in a burning building, which had my mother in tears. It lasted for about 7 seconds.

They're not even able to grab your attention, or entertain you, they're. Just. So. Bad. They make, sooo much sense, that they're just boring.