Why are gamers so cheap? Should games cost more?

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Stavros Dimou

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Mar 15, 2011
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Sabiancym said:
DLC is constantly bashed by people not wanting to pay for extra content. Yet there are a ton of hobbies where extra things cost more. Booster packs for card games, parts for the car enthusiasts, etc.
You know what ? I've been playing games since the era of NES,and every development team that takes itself seriously would always try to make their game as complete as possible.
There where times were developers where creating unlockable levels,scenarios,guns,and modes for their games to make people stay interested after they finish the main single player mode once,and there was a battle between developers on who will add more content to their games.
And once you would buy a game with a full price,you would get the full game.

Fast forward to the current generation.
The current generation brought as Achievements and DLCs.
These are two systems that both work together to achieve one goal: more money with less work for developers.
The achievements system is a cheap alternative to replace game content with just some points.
Instead of paying programmers and designers for days to add lots of extra content that would be included in the game,now they just write 3-4 lines of code and they give as achievements.
And with the spread of DSL they found another way to make money.
So actually all the extra stuff that would be added in full games before 2006, are now sold separately for extra money.

That means that we end up to pay double price to gain the content we would get 10 years ago with half the money,yay!!


Console makers tend to sell their consoles at a loss because they know gamers won't pay the extra $30-50 to cover their production costs. Yes they make it up in game sales and other avenues, but you know they would sell their consoles for more if they could.
For every 60$ you pay to buy a game,Nintendo,Microsoft,or Sony get 10$
They get dozens of millions each year by the games being sold alone. They are super rich already. They lower the price of their consoles to get more people to buy them so they can get more money from game sales. It's a marketing tactic.


So why is this? The average gamer age is high twenties to low thirties depending on which study you look at, so they should have enough money to drop on gaming, yet all I ever see are posts about people waiting to buy something until it's in the bargain bin.
Being adult means that you also have more things to spend on,instead of just making more money. In older times there where more innovational ideas and the overall content games had was more. People would buy a game just for looking at its cover 'cause they new that in the worst case scenario they could sell the game to somebody else if the game was really bad.
Nowdays games have become shorter,and developers AFRAID in general to try new things,let alone that some are rushing their games so much that actual products end up being worse than betas..
Someone has to read many reviews,and being extra careful before buying a game because he doesn't want to throw his money in to a trash bin.
And developers only make things worse by applying these "measures against used games" like Bioware did with Mass Effect 2 and the Cerberus Network.
If you want to spend your money on something,you want to know that this something will be good,and if you are not sure and you are taking a risk,you want to make sure that in case the risk turns bad,you loose the less possible.



I'm not saying being economically aware is a bad thing, but I just wonder what this industry would be like if gamers were a bit more willing to spend. If big games were $80, the quality and depth would skyrocket. These developers would have more money to invest into technology and developers and that equals a better product.
NO,that's not true. If gamers were wiling to spend more,the only things developers would do would be to cut even more content out of their games since there would be no penalty.
I remember in the age of Atari consoles there where games costing 80$ and they where crap.


I would be more than willing to pay $100 for a game if it led to a dramatic increase in gaming technology and depth. Considering an hour and thirty minute movie costs $8 around here, a 20+ hour game at $100 is a good deal. Especially when you add the hundreds of hours of online gameplay.
By gaming technology you mean something new,like the motion controls Nintendo introduced us ?
The fact that we don't get innovational things like these that often isn't because corporations lack the money to invest on something like that,but is will that they lack.
People called Nintendo crazy back in 2006 when they said "we're going to utilize a new way of controls".
They are just so afraid to take risks..
They have a proven working formula and they don't want to do something never ever done before because they are so much scared that it could flop.
And a bigger cost wouldn't add anything to how long a game lasts either.
Bethesda managed to make a game so huge like Oblivion and sell it at 60$ at first year,and 25$ the year after,and still make money out of it.
They where working for 5 years on it,and they got paid enough to buy id software and the rights for Fallout.They made enough money,and they can make huge deep games already.
A higher price would only mean less costumers,and that's something they don't want.
 

Digitaldreamer7

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Sep 30, 2008
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No the price of games is at the high end for me as is. I am well off but I refuse to spend 60.00 on a game. Most games are half finished crap. With that being said I've bought games at 30-40 price point at release that were amazing. I really don't think price has anything to do with it. With all this call of duty 500 halo 5, 6, full stand alone expansion for halo that shouldn't be 60.00, oh here's sports game x with renamed little guys and an up to date year on it crap going on... they don't deserve another penny until they stop shoveling out crap. Just look at square-enix the last few years they have made really crappy games and are a few more terrible releases from shuttering the doors and windows. and.. as it should be. it's been 10 years since they have put out a decent game. Just because they are square and they have lots of money doesnt mean they are going to make a quality product.

So no, I think you are wrong and games should increase in quality and be consistently good quality, tested, well written games before the industry should expect us to pay more money. I also think that we should get rid of "publishers" They are nothing but middle men that cost the developers and customers money.
 

Plinglebob

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Nov 11, 2008
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I would have no problem with games costing more, the same way I have no problem with Day 1 DLC or EA's online pass. Despite what some people here seem to think, being able to play games is neither a right nor a necessity, but a luxury and is priced as such.

To those saying they are on limited income or have other expenses so can't afford games at their current price, I'm sorry, but thats a reality of life. I used to do Fencing and I didn't complin when a foil would cost me £80 and the jacket would cost me £40. Personally, I consider gaming to be one of my main hobbies and I'm able to afford 1 or 2 new games a month by reducing other expenses, cutting other costs entirely (for example, I don't drink) and in some cases waiting for the cost of the game to reduce even if it means I only end up playing it 6 months after everyone else. Hell, I was un-employed for a year and I still managed to play games through a mixture of free games and bargain bin digging.

Finally, in relative terms, games are too cheap. The price of games hasn't changed in decades despite both inflation & production costs skyrocketting. At 3% inflation from when NES games cost £40, the average cost of a game now should be at least £80.
 

JET1971

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Apr 7, 2011
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Not reading everyones posts...

average age of gamers is 34 last i heard, myself i am 40 and know of quite a few senior citizens that play. so financialy thats a wide variety of people. kids who cant buy games themselves to seniors who have a fixed income that is about the same for disposable income. everything from rich to poor. so that makes it incredibly hard to figure out what AAA titles should cost. so thus a median cost is best and thats around $50.

DLC should be free, no if and or buts about it! those that pay for DLC is an idiot. I wont or ever have paid for dlc because I believe it should be free. why? because its something to keep the customers in the game until the next one comes out, costs next to nothing to make and started as stuff that didnt make it to the deadline. map packs are the worst DLC to pay for, every single FPS that sells mappacks can give out a map editor and any competint player can make one in a day, and a better one than they will sell in a week. and PC isnt the only ones that can have the map editor. think FC2... PC, PS3, 360 all had a map editor. Other DLC is stuff they didnt have time to complete in the old days. now its they are making stuff during the games development time strictly for DLC.

MMO's? $9-20 a month subscription? well nothing to say here, priced good for the amount of entertainment they provide. whats a hulu+ acount go for? how much spent on netflix? MMO games are priced just right for monthly subscriptions.

thats a few things to consider.. and im too tired to remember where I was going...

anyway bottom line I was going for, do you pay $50-60 to buy a DVD for a blockbuster movie? no? they cost about the same to make.
 

veloper

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Jan 20, 2009
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The first thing to understand is that the pricing of games is founded on bullshit.

Unlike a real procduct like a car or a chair, a copy of a game has no true value. The dics it's printed on is worth a cent.

Games cost money to develop, but very little to produce.
The cost to develop a game is one time investment, so logically, the greater the audience in the market for the game, the cheaper your contribution to the making of a game should be, but consumers are not rational and big succesful publishers like Activision don't want to undercut the competition.

So development costs alot of money and publishers should make a big profit to offset the risk of failure and they fail often, but as a gamer your contribution is still entirely voluntary.

What should a game cost?
Assuming an average publisher has it's bases covered and all sales combined are a little more than development costs of all their games.
Retail takes roughly half on a new sale, so publishers don't need that money to survive apparently.
A new triple-A game sold through digital distribution, should cost about $25 to 30 then.
 

Reaper195

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midget_roxx said:
Come to australia. All games new are minimum $90 and I think MW2 came out at $110-120
Diiiiiick! In New Zealand, we had to pay $150 for the standard version. And considering the main game was about 5 hours, and that multiplayer is wasted on me, that game should have been only $50 bucks.

But I do agree with others, for $100 NZD, I have spent over ninety hours (Kid you not!) on Just Cause 2.
 

Typhon1388

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May 14, 2011
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I think a large part of this issue is a very vocal minority.

Sales figures show clearly that gamers are not cheap and are willingly to part with their cash on a regular basis. If they really had an issue with the prices they would not buy it or wait for price drops and second hand games. The depreciation in price on a new game even just a month after release is actually quite large (in general) with online retailers which means patientence will give you a bargain.

DLC is propping up the industry right now and I personally feel this is great model. Those who want more have the option to pay for it and those that don't are not forced to.
 

Chatato

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Dec 19, 2010
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Sabiancym said:
MMOs constantly get hated on by a group of gamers, yet they are a considerably better deal if you look at the cost to gameplay hour ratio. Very few people play one non-mmo game for years. If you buy one game every 3-4 months, it's exactly the same cost as an mmo.
Ever played Monster Hunter Freedom Unite Got Over 150 on that... until my bloody profile got corrupted.
But yeah you do have a good point.
 

Zay-el

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Apr 4, 2011
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Again? Please, for the last time, try to get it into your head that the cost of games differ GREATLY, depending on where you are. Just the other day, I saw Mass Effect 2(Xbox360) for 50$, while Halo Wars was up for 75$. Try to tell me, what kind of earthly sense does that make?

I'm very happy there's money even under your skin, but for many others, paying even more is simply not a viable option. Games are severely overpriced in Hungary and this isn't South Africa, but East Europe we're talking about!

Sure, if I had lots of money and games were priced accordingly, I'd probably be inclined to spend more, but as of right now, this is simply not an option. You and a lot of others who think like you are stuck in the bubble of your own country and the chances you have there.

I cannot use Amazon and such, because shipping prices would equal me buying the overpriced here. We have NO used games service here. We have NO rental game service here. We've missed out on just about EVERYTHING pre-PSX, so that's another batch of tough luck if I ever want to try out something from N64 or (S)NES era legitimately..

I'm sorry, if I'm being aggressive on this, but it angers me endlessly when people assume that just because they have opportunities and the money for certain things, the rest of the world can either do the same, or be damned.
 

Dogstile

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Sabiancym said:
the D0rk One said:
Sabiancym said:
Most gamers can't afford that every month (luckily there aren't so many new releases), so when they give up something to buy a game and it turns out less than they expected... well... they feel they got ripped off (not saying they should, but that's another discussion).

And of course, there are the Trolls, professional and amateur, doing it for the sake of it or for the sake of someone or something else.
That's the whole point of the thread. More money for the developers would mean considerably better games. Not everytime, but generally.

Look at the quality and depth of games nowadays compared to before. It's considerably better. Yes it is partially due to better technology, but it also due to the increased revenue.
And that's not because the price has gone up, thats due to more and more people gaming. Hell, in the 1990s gaming was only just breaking into peoples homes. Twenty years later everyone has a console or PC or handheld. Its extremely hard to find someone who doesn't.

More people = more profits.
 

Custard_Angel

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Aug 6, 2009
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I'm a cheap gamer because I have no money.

Until I finish my thesis and get a job I will continue to have no money.

The end.
 

Sabiancym

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It's nice to see that so many of you took the low road. Instead of having an actual rational discussion, you chose to call me spoiled and rich (I'm not) and jump to conclusions. Instead of seeing if and at what point an increase in game prices could effect the profits and possibly quality of games, you chose to flame me for calling for an increase on the current quality of games.

Almost no one posted any numbers. No economic info from game industry insiders. No unbiased looks into cost to gameplay ratios, absolutely nothing. Just a bunch of flames.



This is not about you. I don't care if you can or can't afford the games. I don't care if you'd get mad if game prices went up. I want to pay as little as possible for something as well, but personal economics is not what the thread was about.


If anyone wants to discuss the potential impact of a slight game price increase using actual data instead of "BUT I DON'T WANT TO PAY MORE MONEY!! YOU'RE JUST A STUPID RICH BOY!!" I'll be more than willing, but as of right now my inbox is full of quotes taking the low road.


Post facts, studies, industry quotes, etc. and leave name calling out of it. Not being able to only shows me that you're basing your conclusion on nothing but your personal feelings, which don't matter at all.
 

Pedro The Hutt

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Apr 1, 2009
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Hey @Sabiancym , didn't you try to pitch this very same topic last month?

Anyhow, if you find games too cheap for you, just move to Europe, there your $60 game is ?60, which converts nicely into $84.

And seriously, boosting the cost of games will only make retailers richer, as it is most of the money you spend on a game goes straight into the pocket of the store you got it at. A few years back there was a campaign (which involved several parties including a few developers) that had calculated that you could sell a new game for as cheap as ?25 and all parties involved would still make a profit, anything above that is well, sheer profit for the retailer rather than the publisher or developer. So maybe you should take your fight to your local Gamestop rather than to us. Change the system so that more of your $60 gets flushed to the developers rather than ending up stuck in the pockets of Gamestop. =p

Edit: And personal feelings do matter, as does the ability for the average gamer to afford a game. If you want the gaming industry to flourish you want to make a profit, and to make a profit it's often wiser to make less profit per unit sold so that more people can and will buy it than to have lots of profit per unit, but having only a minority willing and/or able to buy it. Basically, if you can ship ten thousand units and make a dollar of profit for each game sold, you'd end up with more profit than making twenty dollars profit per game but only selling five hundred copies.

Long story short: If the gamer feels a game is too expensive he or she won't buy the game. If many gamers feel that way, you're flirting with an industry collapse. It's crucial that games remain affordable, if not even become more affordable, if we want the industry to grow.
 

MetalDooley

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Feb 9, 2010
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Owyn_Merrilin said:
Two words: Cartridge manufacturing. During the cartridge era, games were expensive because the unit price on the cartridges was high; it took a whole lot of money simply to manufacture the cartridge, let alone to actually develop the game. However, once the switch was made to CD-ROMs, the unit price went way, way down. They've been ripping us off ever since the PS1 came out and the games were standardized at $40. The gradual price increases were calculated so that gamers would accept it as inflation, but the truth is that it's nothing but additional profit.
Yes I know that cartridges were expensive but I don't think that alone explained the high price of console games back then considering development costs were pretty low.Back when I had a NES several of my friends were PC gamers.On average their games cost £10 or less while mine cost around £40(for pretty similar games I might add).Are you honestly saying that the £30+ difference in price was simply due to cartridges.I highly doubt it
 

Owyn_Merrilin

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MetalDooley said:
Owyn_Merrilin said:
Two words: Cartridge manufacturing. During the cartridge era, games were expensive because the unit price on the cartridges was high; it took a whole lot of money simply to manufacture the cartridge, let alone to actually develop the game. However, once the switch was made to CD-ROMs, the unit price went way, way down. They've been ripping us off ever since the PS1 came out and the games were standardized at $40. The gradual price increases were calculated so that gamers would accept it as inflation, but the truth is that it's nothing but additional profit.
Yes I know that cartridges were expensive but I don't think that alone explained the high price of console games back then considering development costs were pretty low.Back when I had a NES several of my friends were PC gamers.On average their games cost £10 or less while mine cost around £40(for pretty similar games I might add).Are you honestly saying that the £30+ difference in price was simply due to cartridges.I highly doubt it
From what I remember of the PR campaign surrounding CD-ROMS, it really did. You've got to think, cartridges had what, at the time, were cutting edge circuit boards in them, and some of them even had EEPROMS for save files -- a very early form of flash memory. It would be like selling games on SD cards today -- even a small one of those could easily add $20 a pop to the cost, and they would need to be fairly large capacity cards to actually fit everything, which means it would be ridiculously expensive compared to disc based or internet based transmission. Granted, some of it was profit, but the margins were a lot lower before the CD-ROM than after.