While male gamers behaving badly is a large part of what keeps females away from games, the gaming industry itself is pretty strongly to blame, too. As Raven28256 said, the existence of nauseating dreck like "Barbie Horse Adventure" or whatever, marketed very specifically towards girls, is a joke. They don't market games like "Gears of War" specifically towards boys, so why do they feel girls need special treatment?
Here's a news flash, game developers: Girls are people and gamers just like boys are. We don't want to be pandered to or patronized. We don't like girly games, we like GOOD games. Wanna know how to target the female demographic? Make the game good, and girls will buy it. It's that simple.
Plus, I don't think it's necessary to make a game protagonist female in order to get girls to play the game. Again: make the character GOOD. And I don't mean morally good (case in point, three of my favorite video game protagonists are Kratos from "God of War", Kiryuu Kazuma from "Yakuza", and Raziel from "Legacy of Kain"), I mean well-developed and interesting and all that jazz.
Also, this is more of a personal gripe, but I'd be perfectly fine with female characters in video games being half-naked sex objects if we saw some male characters in the same roles (and no, "male half-naked sex object" does not automatically equal "gay"). Fan-service works both ways, people, come on!
Funnily enough, I say this as a girl who works in the gaming industry, specifically for the company who is now in charge of the "Tomb Raider" franchise. XD
Here's a news flash, game developers: Girls are people and gamers just like boys are. We don't want to be pandered to or patronized. We don't like girly games, we like GOOD games. Wanna know how to target the female demographic? Make the game good, and girls will buy it. It's that simple.
Plus, I don't think it's necessary to make a game protagonist female in order to get girls to play the game. Again: make the character GOOD. And I don't mean morally good (case in point, three of my favorite video game protagonists are Kratos from "God of War", Kiryuu Kazuma from "Yakuza", and Raziel from "Legacy of Kain"), I mean well-developed and interesting and all that jazz.
Also, this is more of a personal gripe, but I'd be perfectly fine with female characters in video games being half-naked sex objects if we saw some male characters in the same roles (and no, "male half-naked sex object" does not automatically equal "gay"). Fan-service works both ways, people, come on!
Funnily enough, I say this as a girl who works in the gaming industry, specifically for the company who is now in charge of the "Tomb Raider" franchise. XD