So with the end of the winter finale of Agents of S.H.I.E.L.D., winter finale of The Flash, of The Arrow and the release of Ant-Man all being this week (or just about) it's time again when people talk about the impeding collapse of the superhero entertainment market.
Now that's a topic for another thread, how this relates to the title is the fact many use as a defence the fact that director and producer Steven Spielberg has stated that the superhero non-genre (it's not a genre, why do people keep using that word wrong? It's not even an archetype anymore) will collapse as evidence.
But here's the problem: he doesn't know jack about the places the industry is going. Spielberg is a man who thought that blockbusters in general would collapse and movies would become something even more expensive then it is now that would become something socially akin to dressing up fancy and going to an opera. This was in the mid 2000s, when China, India, South Africa, Latin America and Eastern Europe had made the blockbuster model sustainable at the spending levels that where being used at the time (blockbusters survived the greatest recession since the Great Depression, I think that tells you something about our willingness to see expensive crap). A few years before that, he was using his influence to prevent his movies from being released on DVD because he didn't think it would catch on. Keep in mind this wasn't a situation like VHS vs Betamax where it could be anyone who won, DVDs had a fight so one-sided even the Blu Ray vs HDDVD fight seem fair by comparison. And here we now stand, 9 years after DVDs where made obsolete it's still the only format some movies and television series are being released in due to the fact so many people continue to refuse to update to Blu Ray (granted some movies today can only have DVDs bought as part of a Blu Ray/DVD bundle, but that's another story).
So with such great failures of predictions the way the industry is going to go, why is he being taken seriously on yet another prediction?
Now that's a topic for another thread, how this relates to the title is the fact many use as a defence the fact that director and producer Steven Spielberg has stated that the superhero non-genre (it's not a genre, why do people keep using that word wrong? It's not even an archetype anymore) will collapse as evidence.
But here's the problem: he doesn't know jack about the places the industry is going. Spielberg is a man who thought that blockbusters in general would collapse and movies would become something even more expensive then it is now that would become something socially akin to dressing up fancy and going to an opera. This was in the mid 2000s, when China, India, South Africa, Latin America and Eastern Europe had made the blockbuster model sustainable at the spending levels that where being used at the time (blockbusters survived the greatest recession since the Great Depression, I think that tells you something about our willingness to see expensive crap). A few years before that, he was using his influence to prevent his movies from being released on DVD because he didn't think it would catch on. Keep in mind this wasn't a situation like VHS vs Betamax where it could be anyone who won, DVDs had a fight so one-sided even the Blu Ray vs HDDVD fight seem fair by comparison. And here we now stand, 9 years after DVDs where made obsolete it's still the only format some movies and television series are being released in due to the fact so many people continue to refuse to update to Blu Ray (granted some movies today can only have DVDs bought as part of a Blu Ray/DVD bundle, but that's another story).
So with such great failures of predictions the way the industry is going to go, why is he being taken seriously on yet another prediction?