Why do publishers still bother with DRM?

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Dumbfish1

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<link=http://www.escapistmagazine.com/forums/read/6.105000-The-Impossible-DRM?page=1>I'm pretty sure this thread has been done before.

But yeah, everyone hates DRM
 

AndyFromMonday

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Feb 5, 2009
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Why do publishers still bother with DRM? Because they believe annoying and punishing your customers is good business.
 

Zhukov

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Because no publisher is going to stand in front of their investors and say, "Yeah, we're actually not going to use any copy protection on our game because it never works."
 

MisterShine

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Mar 9, 2010
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DRM isn't about keeping pirates out forever, its about keeping them at bay long enough so impatient little twerps who are going to pirate can't get it for free on day 1, forcing them to purchase it.

See Splinter Cell Chaos Theory, which lasted nearly a year, or AC2, which lasted more than a month.

Also to keep the laymen from simply handing the disc or downloadable file to a buddy so they can play it for free.
 

Spaec

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Pretty much what Zhukov and MisterShine said. Whether it works or not, investors probably enjoy seeing this more than hearing "We're not trying".
 

DEAD34345

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It's a sound decision, people do similar things in every walk of life:

When your mugged in the street, what do you do about it? Kick your dog, of course.

When your wife is leaving you, what's the logical reaction? Pick a fight with the person closest to you, obviously.

And finally, when pirates are stealing your games, how do you respond? You punish your paying customers.
[sub](This way, at least you're not the only one suffering)[/sub]
 

NinjaDeathSlap

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Feb 20, 2011
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Can someone explain to me what DRM stands for, and what it actually means. I've played a lot of games that apparently have it but I never really noticed anything.
 

Something Amyss

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Dec 3, 2008
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MisterShine said:
DRM isn't about keeping pirates out forever, its about keeping them at bay long enough so impatient little twerps who are going to pirate can't get it for free on day 1, forcing them to purchase it.

See Splinter Cell Chaos Theory, which lasted nearly a year, or AC2, which lasted more than a month.

Also to keep the laymen from simply handing the disc or downloadable file to a buddy so they can play it for free.
Basically. It keeps the "casual" pirates at bay. It won't stop the dedicated, but a lot of folks are lazy.

However, they'd probably cleave to it even if that wasn't the case.
 

Aerial_ace

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Aug 19, 2011
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Not even there have been plenty of cracked games literally hours after being released and days before release. But i do miss the old days of just typing in a cd-key and no other crazy crap to ruin a game
 

Owyn_Merrilin

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Zhukov said:
Because no publisher is going to stand in front of their investors and say, "Yeah, we're actually not going to use any copy protection on our game because it never works."
This. It keeps the shareholders happy, and even though it pisses off the customers, their first duty is to keep the investors happy. It's pretty sad, especially since the investors should realize that keeping the customers happy is priority number one at any business, but that's how it works.
 

MisterShine

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NinjaDeathSlap said:
Can someone explain to me what DRM stands for, and what it actually means. I've played a lot of games that apparently have it but I never really noticed anything.
Digital Rights Management, it is a catch-all term for any kind of encryption or restrictions on a digital file purchased.

For example, it used to be on ITunes when you purchased a song, they gave it to you in an encrypted format that could only be played through itunes itself or through an apple product it was loaded onto. That was one form of DRM which was eventually discarded (songs can now be played on any device or player on the computer)

For games, DRM can be anything from a disc check (when you boot up the game, it will look for the game DVD in your drive, if it isn't there it will not boot until you put it in), a serial key put in when you're installing the game, something like Steam which makes games only launch through the steam program and not by itself, or something like a game which constantly talks to the game publishers servers to make sure your copy is legit, if your internet goes down and the game cannot check in with the server, the game will boot you out.

Hope this clears things up for you, feel free to ask any follow ups.

Zachary Amaranth said:
However, they'd probably cleave to it even if that wasn't the case.
Most certainly, for reasons Zhukov outlined. Investors simply don't know or care about the details, they just want to know they're protected, even if it is paltry and breeds only discontent in their consumers.

edit:

SmashLovesTitanQuest said:
How does it do that?

Its a serious question because I can recall numerous instances in which games which used DRM got cracked pre release.
This usually comes from a build given to reviewers or distributors which a pirate might know in real life and can get the game early from them, giving them more time to crack it.
 

mad825

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SmashLovesTitanQuest said:
mad825 said:
Best excuse can only be that it prevents (pre-)Day Zero leaks
How does it do that?

Its a serious question because I can recall numerous instances in which games which used DRM got cracked pre release.
It's never meant to stop the game from being crack/leaked/pirated however the longer they can delay it the better.

Just buying time really.
 

DEAD34345

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NinjaDeathSlap said:
Can someone explain to me what DRM stands for, and what it actually means. I've played a lot of games that apparently have it but I never really noticed anything.
DRM: "Digital Rights Management"

With regards to games, it's usually special software and methods that come with the game to try to prevent pirates from being able to copy it. For example, CD keys are a form of DRM.

Ordinarily, this isn't much of a problem, but recently the DRM methods have been getting more and more obtrusive for regular paying customers. Now we're being told we have to be connected to the internet at all times to play games we have bought, or we're now not allowed to mod our games, or we're only allowed to install our game 3 times.

This is bad enough, but what makes it worse is the fact that pirates simply remove any DRM that comes with games. The pirates get to do whatever they want with their un-paid for and illegal copies of the game, yet the paying customers are saddled with all sorts of restrictions and inconveniences that get in the way of playing our games.

It's almost like some companies are encouraging piracy.

Note: If you mainly play games on a console, you may not have noticed much DRM. Console games tend to have much less obtrusive DRM methods, mainly because piracy is much less of an issue on consoles. (The anti-piracy systems that are present are mostly included as part of the console in the first place, as un-modified consoles will refuse to play copied games.)
 

peter-lavalle

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NinjaDeathSlap said:
Can someone explain to me what DRM stands for, and what it actually means. I've played a lot of games that apparently have it but I never really noticed anything.
DRM stands for Digital Rights Management. I was always under the impression it was a bunch of vodoo and hacks that made pirating a game a pain in the ass.

Zachary Amaranth said:
Basically. It keeps the "casual" pirates at bay. It won't stop the dedicated, but a lot of folks are lazy.
I'm guessing 90% of the potential PC customers don't actually care about the DRM. The 10% that're left are vocal but not necessarily going to avoid purchasing a game because of the DRM (see http://penny-arcade.com/comic/2011/08/08)

Personally - I love "always connected to internet DRM" as opposed to the old SoftDisc (or whatever) DRM that is supposed to be the "ok" one. I don't know anyone who would try and play "non-casual" games away from their home computer, and always fiddling with discs that get scratched pisses me off.
 

Stall

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DRM helps, as it does give publishers a week or so before their game starts ending up on torrent sites. It doesn't stop pirates completely, but it does slow them down and makes their life harder, and that's something at the end of the day. It's not much, but it's something.

Also, in business, you never trust your customer, as if you trust your customer, then there is the inevitable risk that such trust may be abused or exploited. If you need proof of this, go see how hard it is to find GOG's entire library of games on a torrent site (spoiler: it isn't). This is an interesting dichotomy: businesses don't trust customers, yet customers expect to be treated with respect. It leads to people being bitter over what amounts to companies making sound business decisions.

lunncal said:
Ordinarily, this isn't much of a problem, but recently the DRM methods have been getting more and more obtrusive for regular paying customers. Now we're being told we have to be connected to the internet at all times to play games we have bought, or we're now not allowed to mod our games, or we're only allowed to install our game 3 times.
This is where I disagree. Modern DRM methods are actually must LESS obtrusive than they ever were. Old school DRM was entering a character or word on a random page of the manual, and this was the day before you could easily find a copy of the manual online. Hell, these are even better than CD keys, which are easy to lose (since they never manage to appear on the same place) and a total pain to have to enter sometimes. To be quite honest, if you look at the history of PC gaming, then DRM nowadays is quite unobtrusive to what we have been getting.
 

Something Amyss

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peter-lavalle said:
I'm guessing 90% of the potential PC customers don't actually care about the DRM. The 10% that're left are vocal but not necessarily going to avoid purchasing a game because of the DRM (see http://penny-arcade.com/comic/2011/08/08)

Personally - I love "always connected to internet DRM" as opposed to the old SoftDisc (or whatever) DRM that is supposed to be the "ok" one. I don't know anyone who would try and play "non-casual" games away from their home computer, and always fiddling with discs that get scratched pisses me off.
I was more talking about who would copy games if they could do it easily.

Honestly, "Always-On" DRM, like most DRM, doesn't meet complaints until something goes wrong. The problem being, when it fails, it can fail spectacularly.