Swaggers said:
A large portion must be stupid or Firefly would have gotten better ratings never been caned and we would have more seasons of it...
Don't fling your bitterness of that show being canceled on the American public. The show actually had good ratings considering the circumstances. First of all, Fox didn't give them a standard time slot. It changed more than once. They also aired them out of order. Instead of getting a proper pilot, they air The Train Job first, then they didn't air the the show at all for the next three weeks. Following that, they aired episodes wildly out of order, and showed the pilot near the end of its run. Instead of giving them a more consistent viewing on the second run, Fox decided to cancel it. This is partially because the team that finds talent and the one that distributes it are completely different groups. Fox's team to find talent is actually really good, but the distributors are completely out of their minds.
Honestly, while it can't account for everyone or even a majority of the audience, many people watch those idiotic reality shows for this reason:
http://www.youtube.com/watch?v=3ss-59fi4nM
And yes, before you say anything, I realize the irony of posting something from a British sketch comedy show. It's true though, most people I know personally that invest in complete drivel pretty much say they're doing it ironically.