veloper said:
same reason why boys liked transformers (back when I was a boy), and the girls like barbie: the brains wired differently.
...I hated Barbie as a child and wanted Transformers. Optimus Prime was the man, yo. And most of the women I know weren't big Barbie fans (and the ones that played with their Barbies did things like chopping off all their hair or putting them in positions they saw in their dad's/brother's girlie mags, and I can tell you guys right now, if you have a porn stash and a sister, she's probably found them. I found my big brother's when I was going through his comic book stash). So, um.
A lot of women I know--and I include myself--aren't into games with excessive gore and that lack a decent story line. Me and some of my friends would hang out and order pizzas and play a dating sim (two of my female friends bought a DS just so they could play Tokimeki Memorial Girl's Side). A lot of women I know like The SIMs (never played it, personally) and JRPGs, and all of them that do say it'll be a cold day in hell before they play online games like Halo because of the screaming asshats who give them shit for being female. I'm one of those women who will never play an online game because of the idiots on the other side of the screens. Not worth it.
Basically, women do game, but the kind of games they like get put down by 'hard core' gamers.
Also, I hate playing games with female characters running around in a thong when all the male characters are fully dressed, and hate fanservice games (which is why Bayonetta will be getting a 'pass' from me). It kills immersion, for me anyway, to see the way some of these female characters are dressed because I spend my whole time going, "Dang, there is no way she is staying in that shirt" or "poor Rosa, wearing a white leotard and wandering around that much; her time of the month is gonna suuuuck," or "Owwwww, that much bouncing would HURT, I hurt just watching this." Me and some of my girl gamer friends have talked about the crappy way they dress female characters and how big of a turn off it is...as well as how gaming companies completely and utterly fail at trying to market games to women and girls.