Brand Recognition.. lol
Mercedez: Elegant brand of expensive cars
EA: International distribuitor of games
*english accent* C'mon guys.
C'mon, if you are triying to make a prank take it seriously, cuz youre talking of oil on water with this example.
Why doesnt Mercedez change theyr logo? cuz they classy and traditional (b-sides, why on earth they would want to change theyr awesome logo from car to car? that's just lack of business experience, they are a name, a brand.)
why EA does? cuz its awesome for ppl like us, and.. they dont really really change, they stay EA, but the theme it with the game, that's different. They dont loose at any moment theyr Visual Identity(circle, letters), that's called themed application in my business (im a designer btw).
Pepsi: oh man they have changed they logo many times, just you dont know how, Like Oreos.
.. i could give you more examples.. but i dont remember none nor wouldnt help here xD
Well yes, its not new, but it makes its work, i love the one on crysis 2. That doesnt make EA good, although they know what they r doing they do push theyr game developers and that sux: Yes they want money, yes they have done it before (even with previous origins members {see ultima saga story and why they quited origins after joining EA}), they take risk with games cuz that made em huge. But that doesnt make em that good. I've got my way of thinking over EA and disagree with you.
But before i lend you those thoughts.. now what with the logo again? hehe good prank but weak grounds for ppl who know the busyness.
(i kno, i actually didnt care for writing correctly, im not being rude, im in internet =3)