Well, I think Jason Russell is a rather odd fellow.
Joseph Kony's LRA is but one of at least half a dozen armed groups wreaking havoc in that region... there's plenty more going on. It's all a bit more complicated, really. Getting rid of Kony, while not easy all by itself, would, if successful, only really make room for another random homicidal maniac despot leader. Watching "Machine Gun Preacher" felt quite spot-on (for a condensed plot in a two-hour flick), watching "Kony 2012" makes me cringe... it's OK if it makes people 'aware' of Kony, but it completely blends out that even the Ugandan Army isn't really on terms with proper conduct. Also, the party feeling of the congregations and the whole stench of pure ignorance and misjudged self-importance makes it a rather huge, bitter pill to swallow.
It's also way too personal to not put him in the spotlight. He chose to do that, and it seems he wasn't really prepared very well.
I think Russell basically pulled an Al Gore stunt, but unlike Gore, he's not quite ready for the attention, the criticism and scrutiny of both ye Trolls and more informed people. I think it's better for him to go play naked ape man down in the streets than to hurt himself or his wife or his kids, but I really don't see this story ending well, because I don't think we're through making sense of him. We have hundreds of hours of sad movie material, blood and guts from all over Africa, we've got plenty of people over there trying to help and getting eaten up by the multitude of sub-optimal situations; seeing Jason Russell getting emotional and making promises reminds of a number of folks that didn't make it, that didn't change the world, that didn't even make it to the headlines. With his soft-spoken idiocy, he also reminds me of Tim Treadwell.
The moment he brought in Gavin, his little son, he sure made me think, but not the way he meant to. I think what he's doing is stupid, dangerous and wrong.
If it turns out Invisible Children burns through the money even though we are to believe they are non-profit, this thing will not burn, it will explode.