We've all seen the controversy surrounding Ubisoft, Assassin's Creed: Unity, and the lack of women. All this time, I've heard arguments from either side. "It's sexist!" "It's not sexist!" "We need more female protagonists!" "We've already got a lot of female protagonists!" All in all, everyone seems to agree that this has, at this point, been blown way out of proportion.
But in all the arguments, there's a reason I'm upset with the all-male ensemble of Unity, one that has not yet been touched on by most:
I like to play as a female character sometimes.
I find it fun to, occasionally, play as a woman in games, in the same way that I sometimes like to have hot sauce on my hamburgers. It's a matter of choice, is what I'm saying. And I do enjoy games better if they let me choose between male and female. Now, if I'm the only one who feels this way, I'll probably come across as a sexist or a pervert, who picks female characters for the sake of ogling them. But I'm willing to bet I'm not. I'm sure some people out there know what I'm talking about, and the others, at least, recognize it as a legitimate point.
Why does this matter? Because I am a consumer expressing desire for a product, and Ubisoft is failing to provide. They are declaring that they see no reason why anyone would ever want to play as a female character in this game. "No, they'd rather be another generic white guy," is their stance. Rule #1 of providing a product: the customer is always right. If people clearly want something in a game, you should give it to them, if only in service of your bottom line. Even if it's purely cosmetic, you still have a lot to gain. If half the Assassin's Creed community said they wanted sombreros, Ubisoft would have a DLC lined up within the month. And yet, they see no reason to shell out to add a woman as a protagonist.
And that's why I'm upset about having a cast of all males in Assassin's Creed: Unity. Because Ubisoft never even considered that I or anyone else would want to play as a woman. It's not just about gender politics. It's about giving people what they want.
P.S. No, I'm not being entitled for demanding something from a product I want. Ubisoft's making millions off us with this franchise, the least they could do is include multiple character options.