I've never heard any of her music, so I listened to "Tik Tok."
I thought it was alright. The synthesizers had sort of a retro video game sound.
And I actually like that she's not super perfect and attractive. She looks more like a normal person.
The one thing I do like about a lot of pop music videos is how bizarre they are. Stuff like Lady Gaga or this [http://www.youtube.com/watch?v=2ZCUtnuAXg8]. It's sort of interesting how all of the imagery, the rhythm, nearly everything appeals to sex or style in some way. That's why a lot of pop we see today is so popular, it's so sexual and bizarre. If you want to get people's attention, those are the two main things you need to do, make it sexual, make provocative, and make it bizarre.
And I'm not just talking about how attractive the singers are, but look at the video. The weird outfits appeals to fashion and fetishes, it sort of adds a cloud of mystery to the singer, which people tend to find sexy (that mysterious girl with a suggestive smirk on her face). The spiders, snakes and scorpians in the video kind of add that "sting" to the singer. The pink car, the pink outfits, the bright pink lipstick, the pink hair, the pink helmets, see a pattern here? The rhythm is sort of tribal like, the video has a sort of jungle theme to it, which a lot of people also find sexual. It's an artistic way of directing appealing to our sexuality.