I think it looks...inoffensive. Exactly what they're going for. If it looks "cool" or like "one of those toy game machines", they'll drive away this ESPN/TV market they're chasing. Sony sold a lot of PS3s when it was the cheapest blu-ray player in town, alas a lot of people already have smart TVs and boxes that perform the same functions that the Xbone does. It looks like what they want it to be: A set-top box that controls everything in your living room. Too bad this conversation has fuck-all to do with video games.