EA. They've got their hands on a few IP's that I'm fond of, and maybe, JUST MAYBE, I can do something to mitigate the damage.
Would you rather floss your teeth with a stranger's pubic hair in public (The crowd is full of people you know, and everyone watching knows it's someone's pubic hair), or eat a raw dead cow in private (the cow has been dead just long enough for it to hit the balance of being as rancid as possible, while losing as little meat as possible. And no buzzards or other scavengers have come by to pick any of it off).