Oh well. Seems the naysayers were right all along.
I was open to the idea of an Elder Scrolls MMO, but this one it is not. ESO seems to fail in the two areas that it had to get right most of all: Provide the most beloved feature of Elder Scrolls, this sense of freedom, the feeling that you can do, that you can go wherever your heart pleases, and encourage and support playing together with others... since that is pretty much an Elder Scrolls MMO's raison d'être... to enable you to experience Tamriel with your friends. But instead we get an M M O with a story & quests that are even more single-player-like, linear, and restrictive than the actual Elder Scrolls single player games ever were.
So I'll add my voice to the choir of the many who expect it going down just like SWTOR. Actually, I even hope that happens, for I cannot wish a game to be successful with such a shameless business model. Full box price AND high monthly fees AND de-facto Day-1-DLC with integral game content (a whole race for God's sake) AND a cash shop already in place (with otherwise suspiciously expensive horse) AND forcing the players to subcscribe right away even though the first 30 days are actually free (a practice for which Zenimax has been admonished by German authorities? No. Just no.
It's almost as if someone doesn't trust his product being good enough for people actually wanting to buy it...
What a shameful display.