Some people like to have a physical object they can look at, or put on a shelf, or fondle. It's not much of a stretch to assume these people may also want that object to please their eyes.
The pickups are the rectangular things under the strings on the body. They use magnets to detect the vibrations of the strings, and they send that signal to the guitar's output jack, which goes into your effects or your amp. The pickup is essentially made from wire wrapped around some poles...
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