John Funk said:
Can't Catch 'em All
Pokemon pulls a cruel trick on its fans by encouraging them to "Catch 'em all!", but makes it nearly impossible for them to actually do it.
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It's such a hard line to walk, and I've personally found Nintendo to be one of the worst at it. This is unfortunate, as the rest of their work is better than average.
You want to make the highest achievements in the game something to be
earned. It should require more of the player than just making it to the end, and a little bit of luck isn't a bad thing either to add some spice. But, on the flip side, using product tie-ins or real-life events to gate these achievements is problematic.
With the Gamecube, Nintendo tried (unsuccessfully) to force people to buy GBAs and cables in order to access some of the gated content in games like
Final Fantasy: Crystal Chronicles (GBA required for multiplayer) and
Legend of Zelda: The Wind Waker (GBA required for the "Tingle" content). It made these games feel incomplete for those of us that didn't have (or want) a GBA... and even if you did, that didn't mean your
friends did. Price of admission: too high.
There are two forces at work here: making high-end content and achievements challenging (and thus rewarding), and providing incentives and rewards to players for buying into your company's other endeavors (be they games, devices, peripherals, or events). I find that the biggest problems occur when these two forces converge on the same particular in-game widget--as with the 'event Pokémon.'
Interestingly, Nintendo found a good balance with another game:
Mario Kart Wii. The extra character Rosalina was unlocked for those players that had a
Super Mario Galaxy save on the console--a clear product tie-in. Now, Rosalina wasn't in any way game-breaking, but it was an extra toward that sense of completion.
But players that didn't have
Galaxy could still get Rosalina if they won a bunch more 1-star ranks (or played enough online matches).
The reward for
Galaxy buyers was a faster and easier reward, but it was still made available to others. Furthermore, it wasn't even limited to online or offline play--either could do it, with enough effort. There were, of course, some other characters and cars that could only be unlocked through online play. Pobody's nerfect.
What's most important, I think, is to keep that kind of gating away from
central gameplay mechanics, like the
Pokémon series' "catch 'em all" mantra. Even then, it's probably still best to make these things available to all of your players, just at a different, possibly higher 'price.'