To be fair all this will be is you get all the DLC included, some avatar items, some bonus gun. REMEMBER this is ACTIVISION you will also be able to get all of this subscription based stuff buy buying it seperately but it will just cost more.
The games by AC will start to seperate the premium from the basic users and then no one will buy any of their games. People will go back to buying other brand games and as a result game designers will start putting effort in again (like they did in xbox/ps2 days) when they realise people will actually start buying their games.
It's probably only good news for the gaming world, Activision dies a death after an initial slowdown and we all get higher quality independent games
----edit
this will also most likely begin with the new bungie/activision release, some bland, disposable space shooter FPS MMO
edit- AND the new $35 cinematic release of all the cutscenes from a game edited together...