Folks, you have to remember something important about Activision: Their CEO is a total douchebag. I quote him (Bobby Kotick):
Bobby Kotick said:
[Kotick] pointed to changes he implemented in the past as being particularly beneficial, such as designing the employee incentive program so it 'really rewards profit and nothing else.'
No incentives for satisfying the customers and giving 'em what they want - just making the company money. Additionally, I quote the article on Hot Hardware:
Hot Hardware said:
According to the CEO, studio heads now regularly argue with CFO's over the allocation of funds, each competing with the others for cash. If this doesn't sound like much fun - and it doesn't - that's Bobby's stated plan. "We have a real culture of thrift," Kotick said. "The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."
The CEO's long-term vision, in his own words, is to instill the corporate culture with "skepticism, pessimism, and fear...We are very good at keeping people focused on the deep depression." You'd think the man might've learned his lesson when indivuals and press organizations decried his plan to strictly focus on games that "have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises." Evidently not. In Bobby's world, the best games are produced when every employee is in a constate state of fear, projects are always on the brink of being killed, the ability to generate profit is the only yardstick by which an employee's value is measured, and - let's not forget - making video games is not fun.
Original source:
http://hothardware.com/News/Activision-Blizzard-CEO-Bobby-Kotick-Talks-Gaming-Hates-Happy-People/
Folks, when I read this story as first posted on Gamespot I thought it was a joke...it's not. Their CEO is really that much of a...well...