While I quite like Eidos's (and especially SE's) sense of humour in these proceedings, how does this actually work though? Is it going to similarly punish any players who refuse to jump through all those on-line activation hoops? And, as others have stated, it's only a temporary setback to the unstoppable force of warez. I hope added value for genuine consumers, rather than pranking pirates wins out as the industry's method of prevention.
Regardless, I now eagerly await the chocobo attack video on youtube.