INF1NIT3 D00M said:
Short answer: I like ponies!
Long answer: I REALLY, REALLY, REALLY, REALLY, REALLY like ponies!
...
Okay, more serious now (still loving the horse analogy, even if it's not entirely correct):
I am not saying that EA is not acting like a complete arsehole, they are completely devoid of any moral and consciousness and show next to no respect for their target audience.
However, the whole horse minus the saddle example that you brought up, is not entirely the way it happened with the Mass Effect DLC. See my following points:
1: Someone accidentally put it up on X-Box Live, so if that never happened, no one would have even known.
2: It's "free", with the collector's edition. Like many other CE's, you get a lot of extra content, but that's what you pay extra for. World of Warcraft has pets with every CE, the Prothean is similar to that, in a way that it's 'cosmetical', it has no impact on the story, but just another addition to the team. The game is not incomplete without the Prothean. It's just a very shiny and rare team-member.
If you don't want to shelf out an extra 20 bucks for the collector's edition, but do want the Prothean, EA is giving you the CHOICE of paying 10 bucks for it, on release day. If having a Prothean on your team is a big deal, then this is for you.
Whether or not the Prothean DLC is worth $10 is an individual decision, seeing as how plenty of people bought that horse DLC for Dragon Age, for some a few bucks for something cosmetical is not a big deal.
Again, your game experience is not lessened by the lack of a Prothean, but it can be enhanced if you want. And color me interested.