I notice about the Jeremy Wade Delle case, and that someone else posted that great song by Rise Against. The Jeremy Delle case, I think, is a great example of what can happen when a kid is told "stand up for yourself", isn't old enough to understand it in the way it was probably intended, and has already been pushed to an extreme psychological state due to relentless bullying.
Also, Jeremy would be a kickass song even if it didn't have an important message.
Other people have said this better than I have, but I think the fundamentals of it are these: when it comes to the problem of bullying, the responsibility for stopping it does not lie with the victim. If you were bullied and managed to end it by standing up for yourself, then great, but you shouldn't have had to. You shouldn't have been bullied in the first place. When you were bullied, there should have been systems in place to effectively stop it. If there weren't, then that is a problem, and it needs to be addressed.
I think it's fantastic that bullying is a prevalent topic in the media. Not only does it lessen the feeling in bullied kids that their problems are unheard, but there is every chance news stories about bullying raise awareness for kids who bully, make them aware of the consequences of their actions, and perhaps make them reconsider doing so in the future.