Here the thing, and I'm sure Im not alone on this.
People don't want to mix social networking with hardcore gaming. It works for casuals, because HERDERP I GET SEEDS IF I SPAM MY WALL. But seriously - no one wants to hear about how many headshots you got. How you were MVP. That sick no-scope, or a Deca-Kill with an AC130.
And further more, WHY PAY FOR STAT TRACKING? Plenty of websites do this for free. Plenty of companies (Alright... pretty much just Bungie) do this for free. HELL, BLIZZARD STAT TRACKS FOR FREE. AND THEIR FUCKING BLIZZARD. The people who want to charge your credit card 3 times for buying gold and gear from other players if you use real life cash.
I can see why they are doing this - but the demographics for social networking gamers and hardcore gamers don't really over-lap. Theres not a huge degree of people who play hardcore games AND Farmville.
Personally, I don't see this being a sustainable business model, especially CoD Elite. Your implementing a system that will equate to buying power. Even if this model doesn't explicitly say that right now, thats pretty much the only way to get things like that to sell. Its been tried, never to the same degree, but pretty close. And it always results in the direct selling of power.
Then guess what? You rip all the competition out of your game by directly selling power. And in cases like this, it doesn't matter how popular the franchise is, you're going to see people migrate away from it and its DLC because being on the recieving end of a user selling power is not fun, and being a person who has the power sold to them will either realize
A. This isn't fun because I'm going up against other people who bought power, which sucks all the originality out of the game.
B. If you do reign over the newbies, the game loses all fun. Sure, its fun to one shot a person. It funs for a few rounds, but then you just get bored because theres no threat.
C. The "benefits" being sold to you were not worth the price, and were useless. Good luck getting me to renew my subscription or buy another DLC pack.
Gamers already get nickeled and dimed. Hard. Very, very, very, very hard. Now CoD is proposing we pay extra money, on top of what we already bought, just to have access to items that are already on the disk? Charging us a yearly fee for if we want to be competitive?
I'm sorry, but if we, as gamers, ACTUALLY LET THIS HAPPEN, than everyone that buys the Elite package officially has to forefeit their right to complain about anything game related thats a direct result of publishers being asshats.