lol
Cold War-era "free" trade was never free. It was peg your currency to the US dollar, hold dollars as your reserve currency, trade exclusively with NATO countries, and (neo)liberalize your economy or suffer sanctions in the best case, US-backed coups to install friendly regimes in the worst. "Free" trade as you're certainly referring to was a product of the collapse of the Warsaw Pact.
Hell, the first multilateral US free trade agreement was actually with Israel and the Palestinian Authority, and it was ratified in '85 as a continuation of the Arab-Israeli Peace Process as established by the Camp David Accords. The second was '89, and that was CUSFTA, the predecessor to NAFTA as the US was still busy bringing Mexico to heel through economic warfare at the time.
Consumption? sure, insofar as that freaking McDonald's and Coca-Cola -- that is to say, exportation of US capitalist hegemony, and boy howdy would I have a lot to say about the country that hired death squads to murder Latin-American labor union organizers and leaders -- played a bigger role in the end of the Cold War than the US military. In fact, the military was a
vehicle for "cultural" exportation, not a cause for it. Those billions' of dollars spent in international aid rebuilding Europe -- and keeping Latin-America and Africa under heel -- had to come right back to the US somehow.
Which is rather the point you miss dovetailing nicely with my first one, here -- like I said in the other thread, US dollar exportation is the sole buoy to the US economy, and Trump just declared the US is in a state of war against itself to end it.
Good colleges and R&D? you mean the Cold War-era brain drain? Oh, sure, there's a point to be made there -- in the form of even more billions' in federal funding for scientific and technological development...and sure, a whole heap of that was defense spending. Then it was promptly privatized for the exclusive economic benefit of the ruling class, particularly the military-industrial complex.
Of course the major scientific and technological advancements that ushered in the information age came
after the end of the Cold War, but let's not let things like "time" stand in the way of a good chauvinistic narrative. Least of all when, as stated by others, China is currently eating the US's lunch on scientific and technological development at a time when Trump is vanguarding a war against US scientific and technological development.
It's funny you want to talk about soft power
now, once and only once confronted directly with the notion the US military may not be the end-all, be-all of US military power, let alone the cause of US "victory" in the Cold War (which wasn't even a victory as such, but rather the USSR simply collapsing left to its own devices). When the reality is, the US dollar and global reserve currency status isn't just the linchpin of US hegemony, it is in fact the US's primary vehicle for
hard power -- and Trump is so singularly incompetent in its use, he's gone so far as to actively aid in its destruction.
And, as a postscript...the English language? are you actually serious right now? You're actually trying to credit the US with the global proliferation of the English language? And not, I dunno...this?
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You know, the thing that was getting going a full century before the establishment of the USSR in the first place, and at its peak a century before the start of the Cold War? Not to put too fine a point on it, but it's right there in the name: "English".