I'm sorry, it's got zombies in it. I just can't take it seriously. I can understand why other people would, but... it's got zombies in it.
Zombies to me are just plain silly no matter how or where they're used. Yeah, I get it--there's this "realistic" zombie that's been seeing a lot of attention since 28 Days Later, the whole idea of a strain of rabies or something that makes people go axe-crazy and start eating each other, turning into unstoppable adrenaline-crazed psychos and all, but I still just see people with missing limbs and open wounds acting goofy. It's just pathetic, like how turkeys are so blitheringly stupid that they'll actually drown themselves staring up into the rain open-mouthed--only I think even the turkey understands when it's BLEEDING TO DEATH.
I understand that's the point of zombies, they're supposed to be satirical and comical, meant to symbolize abject, instinctual stupidity and our struggle to escape from it, but even taking it like that I can only deal with so much of the same joke before I'm just tired of it, and when you juxtapose an overused joke with a scene of tragedy like this it just completely diffuses it. Really, it's like if moments after showing that little girl's corpse and starting the morose, somber piano music they just threw a Chuck Norris joke at me.
As for the game itself, I really just don't know. Looking at the screenshots I'm already reminded of Illbleed, a Dreamcast horror game that took place in a demonic amusement park--except that Illbleed had a fun concept and defined itself by its self-satirizing attitude and B-movie/exploitation flick inspiration where Dead Island just seems like it's trying way too hard to tug at peoples' heartstrings, and I really doubt they can maintain the tone set by this trailer throughout the entirety of the game. I'm going to hazard a wild guess that they're probably cribbing most of their stuff from other survival horror games, and it's difficult for me to imagine being all maudlin while axing my way through hordes of disposable enemies.
Who knows? Maybe I'll be surprised. I've yet to see zombies examined in the context of a vacation setting, it's an interesting location to explore, and it looks to be offering a lot to explore if the screenshots are any indication; then again, I could also see the designers throwing darts at a board and hitting "Dead Rising," "Uncharted," and "Heavy Rain" and getting the results shown here.