See that? That's the reason I crack all my games. Doesn't matter if I bought them, I get a crack and stick it on there.
To people saying it's no big deal - You're idiots. It might not be that big of a deal now, but if it gets accepted by the gaming community, it'll only get worse. Little by little, there'll be more of it and sooner or later you'll have commercial brakes in your games.
Also, I don't pay $50+ for my games so I could watch ads. Don't you find that a bit wrong? At least in principle? It's not like they are giving the game away for free and then making money through in-game ads (which I would be fine with). They're not even selling it for cheap. No, it's a full priced game, but they decided to just make a few extra bucks on it and screw the people who already bought it.