This is why I hate CoD so much, the devs act like it's the most wonderful thing in the world and praise the engine and ''legacy'' and what not when (compared to most other shooters) it's fairly far behind in the graphical department (though in hindsight it may just be because of their grotesque need to get Activision that yearly $1 Billion).
But all the ''kewl'' kids in my year get it because of the superiority complex that comes with buying a game for £49.99 while there are much better games out there that give you a much better story and entertainment (see Mass Effect 2, Uncharted series and soon Skyrim) and it doesn't help that anything that doesn't involve 1 death per minute outside a cutscene is condemned to the ''GHEEEEEEEEEY'' pile in their mindset
/Minor rant over the 14 year olds of the fanbase aside.
Sledgehammer/ what's left of that mangled corpse that once was Infinity Ward you guys aren't allowed to get away with 4 hour long campaigns like, say, Valve can. Partly because Valve has spent the past 14 years making a good impression on gamers, spending more than 2 years on the game and being exceptionally generous to the fanbase. Compare that to yourselves:
Ripping off gamers.
DESTROYING and stagnating the ENTIRE shooter genre.
In general being complete a##holes to the community (I mean has Gabe Newell every stated he wanted to charge people extra for cutscenes? no? Kotick did. Has Valve ever charged £10 map packs in the past 2 years? no? Activision did. (in fact Valve's most recent DLC was FREE and added around a 1/5 extra to the co-op)).
P.S. That's something I love too, remember back in Christmas last year when games like AC:Brotherhood and Battlefield were going for something like £5.99, but CoD 4 (2 years old mind you) was still up at £39.99? I do, many laughs were had.