Vault101 said:
Welcome to the state of advertising for the last century. Where have you been?
Here's the thing: those companies aren't out to sell "proper" drills, based on quality or attachments or anything like that. They are out to sell pink drills. Because, believe it or not, there is a market for pink products like that. Why do you think they are so common? There is a market for pink...well, everything. That is the fact of the matter. You aren't a part of that market? Well that's just fine. That means you won't be spending your money on impulse buying from those ads.
Also, Internet ads have been automatically personalized to your demographics for quite a while now. Surely you've noticed those ads that say "Find good places to eat in [Your Current Location Here]!" And on Facebook, the ads you see are based on your profile. Shows, people, and other things that you like or list on your profile all contribute to what ads you see. For example, I have "anime" listed under my Interests. So quite a lot of the ads I get have to do with anime. Sometimes they even go so far as to listing the names of the shows I like, and where to buy them.
Because of that sort of thing, I doubt your screen is going to get flooded with pink anytime soon. Yes, there is a market for those things, but it's a niche market. Not the majority. It's a fairly small demographic they are appealing to (I mean how many women do you know are interested in buying tool kits or guns online?) so just get over it. You aren't the only person in the world, you know.
So, in conclusion, no this is not patronizing or pandering. It's marketing. So just ignore the ads and move on.