Fanta Grape said:
It's an interesting topic because it's borderline sexism with presumptions about the gender... but it works.
If I were to target, oh I don't know, Batman The Dark Knight to a gender neutral audience, it might be the morally right thing to do, but smarter marketing towards a broader male audience sells better. I mean you know those trailers with the big explosions, the juxtaposition of sound levels and the excessive use of "MANLY" colours? It's not a coincidence they don't use that stuff for Eat Pray Love. It's because whether we like it or not, people lean towards stereotypes subconsciously. In a perfect world, this "women like pink" stuff would be outright misogynistic, but the fact that we still hold many ideas about masculine and feminine concepts in our heads proves that it's not patronising.
Let me give you the simplest of examples.
Mainstream skirts for males. Why not?
well I would argue that while yeah talking from an advertising/media point of veiw the dark knight is definetly more apeal to males
but I would go out and say it pretty much IS made to apeal to a gender neutral audience, theres not a huge focus on boobs..mabye some explosions but its an action films, thats what you excpet
the main focus of the promotion is the joker, and with inception as well both movies pull is more "this is gonna blow your mind!" rather than "boobs! explosions!"
how else would you promote the dark knight? by focusing on the romance aspect? women arnt all totally shallow that they wont see somthing unless its a romantic comedey, the dark knight as alot of wise apeal and good reveiw going for it, regardless of gender somoen will see it if they want a really good thrilling blockbuster
now as opoased to say...inglorious basterds that was definetly promoted with males in mind, which is really interesting as it had some really kickass female charachters..but yeah I understand the reasoning behined it plus you have the name of Tarantino
anyway female movie goers like most people will go and see almost anything if its popular/good enough